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Baracoda Introduces the First Bluetooth Certified Wireless Barcode Scanner.


Business Editors & High-Tech Writers

Frontline Solutions Expo 2002

NEW YORK--(BUSINESS WIRE)--Sept. 17, 2002

Baracoda(TM) announced today the release of the Baracoda Pencil(TM), the first Bluetooth(TM) certified wireless barcode scanner See bar code scanner. .

The Baracoda Pencil is a highly effective and cost efficient solution (MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 of $235) that answers the needs of many barcode applications. These include: data capture, sales automation, inventory management, home and mobile shopping, billing solution, self scanning, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , delivery tracking, and much more... The Baracoda Pencil(TM) facilitates data capture in a wireless environment, for it can communicate with such modules as PC, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. , and mobile phones.

The Baracoda Pencil leverages Baracoda's Smart Module(TM), a patented Bluetooth(TM) enabled hardware chip, which includes a layer of application-specific software. Using the Baracoda Smart Module ensures the rapid and inexpensive integration of Bluetooth(TM) technology in non-wireless devices. Thanks to the Smart Module, Bluetooth(TM) integration time in most devices can be greatly shortened (a few weeks versus several months) and completed for a fraction of the cost it would normally incur. The Smart Module also allows for interoperability and compatibility between different terminals.

Originating from Europe, Baracoda has offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The company is currently pursuing a global expansion strategy. Baracoda's goal in North America is to expand its sales through selected distributors and key strategic partnerships. Mr. Thomas Serval serval, medium-sized African cat, Felis serval, found S of the Sahara in scrub country close to water. The serval is lightly built with very long legs; it has a small head with large eyes and ears, set on a long neck. Its coat is yellow-orange with black spots. , Baracoda's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , says: "We are excited to the first company to introduce such innovative Bluetooth(TM) products in the market. Our technology opens new ways for free and open wireless data capture applications. The initial market response to our product is extremely positive and the sales development prospect very encouraging".

Baracoda will introduce the Baracoda Pencil(TM) at the Frontline Solutions Expo in Chicago, September 24th to 26th, 2002 (booth #1742). For more information, please contact us at contact@baracoda.com or visit www.Baracoda.com.

About Baracoda:

Baracoda delivers proprietary wireless technology solutions that facilitates and accelerates the integration of Bluetooth(TM) technology. Baracoda's cutting-edge wireless products and components provide its clients and partners with highly innovative tools that are reliable, priced competitively, easy-to-use and very fast to integrate. Baracoda's partners include, among many others, Inventel, Holux, and Toshiba. Baracoda is also a member of the Bluetooth SIG and Scatternet France Forum. For more information, please visit www.Baracoda.com
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 17, 2002
Words:389
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