Barack Obama's Election Inspires Optimism among Many but Not All Black Americans, According to New Mintel Study.CHICAGO -- A new consumer survey from market research firm Mintel confirms that many Black Americans believe Barack Obama when he declares, "change has come to America." Asked to rate their agreement with the statement, "I feel better about myself since Barack Obama was elected President of the U.S.," Mintel's Black survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. averaged a 3.43 rating (on a scale of 1 to 5 with 5 being "strongly agree"). Furthermore, Mintel found numerous Black Americans view Barack Obama's presidential victory as a road towards personal success. Rating their agreement with the statement, "I will have better educational opportunities because we have a Black president," Black respondents averaged a reply of 3.16. Likewise, for professional opportunities, Black adults responded 3.03. "Even before Barack Obama took office, we found that many Black Americans felt personally impacted by his win," comments Leylha Ahuile, leading multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. expert at Mintel. "Many Black adults view Barack Obama's rise to the presidency as a direct and positive impact on their individual futures, as well as the future of America." Mintel's survey results show that Black respondents averaged a rating of 3.64 when asked their level of agreement with the statement, "I think America will be safer as a nation under the new administration." Moreover, "I feel safer since Barack Obama was elected president" garnered a 3.24 agreement rating among Mintel's survey pool. Overall, Mintel estimates that 21% of respondents feel highly optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about their educational, economic and safety prospects as a result of Barack Obama's presidency. But 22% feel pessimistic pes·si·mism n. 1. A tendency to stress the negative or unfavorable or to take the gloomiest possible view: "We have seen too much defeatism, too much pessimism, too much of a negative approach" about the implications of Barack Obama's election on their personal lives. The remaining majority of Black respondents (58%) fall somewhere in the middle, slightly optimistic but still hesitant hes·i·tant adj. Inclined or tending to hesitate. hes  i·tant·ly adv. about the future.
"Our survey revealed that the way Black Americans view Obama's presidential victory is impacted not by age or income, as one might expect, but rather by mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. ," states Leylha Ahuile. "Depending on their lifestyles, Black adults have different expectations for how Barack Obama's presidency could impact their daily lives. But the majority of people feel hopeful yet still cautious as they look forward to the next four years." Mintel polled 501 Black adult Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f in December for this study. For more information on Mintel's Revival of the Black American Marketplace report or its Multicultural America report series, contact Joanna Joanna, in the Bible Joanna, in the New Testament. 1 Wife of Herod's steward Chuza. She was a follower of Jesus and was one who found the tomb empty. 2 Ancestor of St. Joseph. Peot at jpeot@mintel.com. About Mintel Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. With offices in Chicago, London, Belfast, Sydney, Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion