BarPoint.com Presents Low-Cost Turnkey Wireless Solution for Retailers at NRF Big Show; Mobile Merchant Marketplace -''M3''- Lets Stores Prove the Theory of Retail-Tivity.Business Editors/High Tech Writers NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française (National Retail Federation) 91st Annual Convention & EXPO Booth No. 1309 DEERFIELD BEACH Deerfield Beach, town (1990 pop. 46,325), Broward co., SE Fla., on the Atlantic coast; inc. 1925. The development of high-technology industry and commerce expanded the town and more than doubled its population between 1970 and 1990. , Fla.--(BUSINESS WIRE)--Jan. 9, 2002 BarPoint.com, Inc.(Nasdaq:BPNT), a leading mobile commerce service provider and applications developer, will be exhibiting at the NRF (National Retail Federation) 91st Annual Convention & EXPO, January 13-16, 2002, at the Jacob Javits Convention Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . At Retail's Big Show in Booth No. 1309, BarPoint will be offering its Mobile Merchant Marketplace ("M3" or "M-cubed"), a turnkey mobile commerce solution for retailers that leverages BarPoint's robust technology platform and widespread distribution to wirelessly enable access to product information, promotion and shopping from mobile phones, interactive pagers and PDAs. The Mobile Merchant Marketplace currently features national retailers such as The Sharper Image and Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , and is accessible at http://www.barpoint.com and through the BarPoint service that is pre-set on the shopping menu of Internet capable mobile phones from wireless carriers such as AT&T Wireless, Cingular, Nextel, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Verizon Wireless and more. According to BarPoint President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jeffrey Sass, "We are very pleased to be presenting our Mobile Merchant Marketplace solution to retailers at NRF 2002. M3 is a fast, easy and cost-effective way for any company that sells products to give their customers anytime, anywhere access to product information, promotions and the ability to buy from any Internet enabled mobile device. The Theory of Retail-tivity, E=M3, is correct... Easy Sales = Mobile Merchant Marketplace." BarPoint's M3 program provides merchants with a turnkey m-commerce solution for less than the cost of developing their own mobile infrastructure. The Mobile Merchant Marketplace allows a participating retailer's customers to browse through a branded "store," using mobile phones, PDAs and interactive pagers, and to search for products by using keywords, UPCs (barcode numbers), the stores' proprietary SKUs, catalog numbers or any other merchant-specific identifiers. Products can then be purchased wirelessly directly from the selected merchant using BarPoint's mobile wallet, or products can be saved to users' personalized gift and wish lists through My BarPoint services. M3 merchants take advantage of BarPoint's robust technology platform and prime placement on the major carrier's shopping decks, providing one more simple way for their customers to access product information, promotions and shop from them - anytime, anywhere. The Mobile Merchant Marketplace can extend the promotional lifecycles of any printed material (e.g., catalogs, advertisements, etc.) by allowing users use any mobile device to "bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future. " products into customized "want" and "have" lists for quick reference and ordering at a later time. Other features of a partner's branded Mobile Merchant Marketplace can include a store locator and a branded URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. with a direct link to the merchant's branded Mobile Merchant Marketplace page within the BarPoint service (i.e. http://www.storename.com/wireless). For additional information and a demonstration of BarPoint's Mobile Merchant Marketplace, NRF 2002, Retail's Big Show attendees are invited to visit Booth No. 1309 on Monday and Tuesday, January 14 and 15. About BarPoint.com BarPoint.com is a leading online and wireless product information and commerce platform as well as an applications developer and a pioneer in the use of unique product identifiers, such as the UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). barcode number, and patent-pending "reverse-search" technology to simplify the process of finding meaningful product information. As a technology service provider, retail sales facilitator, and applications developer, BarPoint is dedicated to helping businesses and consumers make better buying decisions. Through its proprietary data aggregation and integration processes and a device-independent platform for secure mobile commerce, BarPoint provides cost-effective turnkey solutions for retail partners who want to enable their customers to shop anytime, anywhere, from any mobile device. The BarPoint service is on the shopping menus of more than 95% of Internet-enabled phones sold in the U.S. The Company has previously announced strategic alliances with companies such as Verizon Wireless (VZ), Cingular Wireless, AT&T Wireless (AWE), Sprint PCS (PCS), Nextel Communications (NXTL), Office Depot (ODP ODP - Open Distributed Processing ), The Sharper Image (SHRP SHRP School of Health Related Professions SHRP Strategic Highway Research Program SHRP Society for Human Resource Professionals SHRP Small Habitat Restoration Program SHRP Scientific Human Resources Board ), Air2Web, GoAmerica (GOAM GOAM Government of Armenia ), i3 Mobile (IIIM IIIM International Institute of Islamic Medicine IIIM Islamic Information Institute of Manitoba ), Palm (PALM) and Symbol Technologies (SBL SBL Society of Biblical Literature SBL Symbol Technologies, Inc. (NYSE symbol) SBL Spamhaus Block List SBL Space-Based Laser SBL Securities Borrowing and Lending SBL Supreme Beings of Leisure (band) ) and in 1999 acquired Synergy Solutions, now acting as BarPoint's application development division. BarPoint.com is located at: 2200 SW 10th Street, Deerfield Beach, FL 33442. For information, contact BarPoint.com at: (954) 949-7000 or via the web: http://www.barpoint.com. BarPoint.com's common stock is traded on Nasdaq under the symbol BPNT. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, regarding the Company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including the Company's ability to attract new customers, the Company's relationships with strategic partners, the Company's ability to raise additional capital and other factors mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events. BarPoint, BarPoint.com and My BarPoint are trademarks or registered trademarks of BarPoint.com, Inc. BarPoint technology is patent-pending. |
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