BarPoint.com Launches; First Mobile E-commerce Site to Use Product Barcode Technology to Empower Consumers.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Dec. 6, 1999-- Millions of Universal Barcode Numbers Link Consumers Directly to Product-specific Comparative Shopping Information BarPoint.com (OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. : BPNT), the company that is redefining universal product barcodes to connect consumers with what they want -- anytime, anywhere, today unveiled www.barpoint.com, a product information and shopping site designed to help consumers make more informed purchasing decisions. Consumers can use BarPoint's patent-pending search technology to leverage the individuality of universal product codes (UPCs) to immediately get assistance in learning about, comparing and ultimately purchasing millions of products. This new, free Internet shopping service can be accessed by web users or shoppers with mobile or wireless devices based on the Palm Computing platform See platform. as well as CE devices, cellular phones and interactive pagers. At launch, www.barpoint.com will offer UPC-based searches for books and audio books, DVDs and videos, music, and computer hardware and software. Throughout Q1 2000, the site will extend its focus to include new categories such as automobiles, bed and bath, fashion, general merchandise, groceries, health and beauty, home and hardware, magazines, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , prescriptions, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , toys and vitamins. "The world just observed the 25th anniversary of the universal product barcode," stated Leigh Rothschild, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Barpoint.com, Inc. "For 25 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time value of the UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). has been withheld from the buying public. BarPoint has now cracked the UPC code, which finally gives consumers an information advantage once held exclusively by manufacturers and store owners. Through BarPoint, consumers are empowered to use the barcode number to simplify Internet searches and make more informed purchasing decisions -- anytime, anywhere." Most shopping and product information sites use generic keyword searches to locate information. That is why a search for "toaster See intranet toaster and Video Toaster. (jargon) toaster - 1. The archetypal really stupid application for an embedded microprocessor controller; often used in comments that imply that a scheme is inappropriate technology (but see elevator controller). oven" on these sites will not adequately differentiate the animated film "The Brave Little Toaster" from electrical safety tips for small appliances. There is only one UPC code for every product, guaranteeing a precise, efficient search with BarPoint.com that is not found with other sites. When accessing the site from a wireless device, this reduces the Internet connection time, keeping charges to a minimum. Mobile and wireless access for informed purchasing -- anytime, anywhere While www.barpoint.com offers its distinct UPC information free to any Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f , consumers may also use a handheld device to capture a product's 12-digit barcode number or receive information remotely while at a retail site using a variety of handheld devices. Consumers will be able to directly scan a UPC using a scanner-enabled Palm OS-based handheld device from industry leader, Symbol Technologies, or use other Palm devices with a wireless modem A modem and antenna that transmits and receives over the air. Wireless modems support several technologies, including 802.11, Bluetooth, CDPD, DataTAC, Mobitex and Ricochet. There are wireless modems for laptops, handhelds and cellphones. to access the Internet and retrieve product information by simply tapping in the UPC number. Additionally, BarPoint.com's BarPoint Shopper application, announced at PalmSource 99 in October, 1999, is a web clipping (1) Extracting a smaller amount of text and graphic elements from a Web page in order to display effectively on a handheld Web appliance. Web clipping often uses a predefined form, or template, into which the extracted data are placed. application that utilizes the wireless capability of the Palm VII The Palm VII product family consisted of two products, the Palm VII and the Palm VIIx Palm Pilots. These were produced by Palm, Inc., before it was split into PalmOne and PalmSource. They had antennas for wireless data communication on the Mobitex network under the now defunct Palm. . Support for subsequent mobile and wireless devices will include products such as Windows CE (Windows Consumer Electronics) Microsoft's version of Windows for handheld devices and embedded systems that use x86, ARM, MIPS and SHx CPUs. Windows CE .NET superseded Windows CE 3.0. and WAP-enabled devices including interactive pagers, Internet phones, digital and analog cell phones and others. BarPoint's UPC focus gives users more value for their search By entering or scanning in a product's unique 12-digit barcode number, a consumer will find a wealth of product-specific information. This includes detailed product specifications, manufacturer contact information, competitive pricing from various sources, product reviews, and links that provide online purchasing capabilities. www.barpoint.com -- a home for over 300 affiliates BarPoint.com has gone beyond just the presentation of product pricing and comparative shopping information. The new www.barpoint.com site couples its UPC product specifics with links to more than 300 affiliated e-commerce vendors where purchases can be made. By integrating product-specific information with vendor alternatives, BarPoint helps deliver a more complete commerce cycle for the informed purchaser. About Barpoint.com BarPoint.com is the single, authoritative source for mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. commerce; bridging the gap between the broad selection of products offered online with the confidence and satisfaction of retail shopping. Using BarPoint's comprehensive Internet database and a handheld device, consumers can instantly obtain comparative pricing, product and manufacturer information, etc. for millions of items, using a product's unique barcode. Whether using a handheld device to scan or manually enter the product's UPC or even accessing BarPoint's website from a desktop computer, BarPoint.com is the most direct route to better, more informed purchasing decisions anytime, anywhere. BarPoint.com is located at: One East Broward Boulevard, Suite 410, Fort Lauderdale, FL 33301. For information, contact BarPoint.com at: 954/745-7500 or via the web: www.barpoint.com. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, regarding the Company s business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company s actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company s expectations or future events. Note to Editors: Palm VII is a trademark of Palm Computing, Inc. and 3Com Corporation. BarPoint and BarPoint.com are trademarks of BarPoint.com, Inc. BarPoint Technology is patent pending. |
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