BarPoint Partners with Shadowpack; UPC-based Wireless Mobile Commerce Service Integral Component of Commerce Content Offering.

Business Editors, High-Tech Writers

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Jan. 6, 2000

BarPoint.com, (OTCBB:BPNT), the company that is revolutionizing consumer use of Universal Product Codes (UPC), today announced a partnership with newly launched Shadowpack Inc. to offer BarPoint's service as an integral component of Shadowpack's wireless commerce "Pack" menu. BarPoint's product information and shopping site is designed to help consumers make more informed purchasing decisions. By providing access to the BarPoint service via Shadowpack, members will now be able to access personalized information from the web and take advantage of BarPoint's product-specific search capabilities and price comparison information to simplify online purchasing.

Shadowpack is the first Personal Wireless Interface (PWI), a unique service, installed on interactive handheld devices, providing members with access to personalized information and content and the ability to conduct secure commercial transactions from a wide variety of mobile and interactive devices. A member can access the BarPoint service which leverages the individuality of universal product codes (UPCs) to immediately get assistance in learning about, comparing and ultimately purchasing millions of products using BarPoint's patent-pending search technology. Shadowpack subscribers will be able to conveniently and securely conduct one step transactions based on BarPoint's product-specific search results.

"The BarPoint service has been designed specifically to take advantage of the latest wireless devices and technologies to enable mobile commerce. The ability to easily input data to enable product-specific searches that maximize wireless connection times make the BarPoint service an ideal content partner for Shadowpack's commerce Pack," said Leigh Rothschild, chairman and CEO of Barpoint.com, Inc.

"Shadowpack offers today's mobile consumer a tool to access information that they are accustomed to retrieving from their PC," said Lance W. Schneier, Chairman of Shadowpack. "With BarPoint, Shadowpack members have access to a wealth of detailed product information to allow them to make informed purchasing decisions whenever and wherever they are."

By entering or scanning in a product's unique 12-digit barcode number using the BarPoint service, a consumer will find an array of product-specific information. This includes detailed product specifications, manufacturer contact information, competitive pricing from various sources, product reviews, and links that provide online purchasing capabilities.

BarPoint.com has gone beyond just the presentation of product pricing and comparative shopping information. The new www.barpoint.com site couples its UPC product specifics with links to more than 300 affiliated e-commerce vendors where purchases can be made. By integrating product-specific information with vendor alternatives, BarPoint helps deliver a more complete commerce cycle for the informed purchaser.

Shadowpack can be installed on popular interactive handheld device, such as PDA's using the Palm OS, including the new Handspring Visor, two-way pagers from Motorola and smart phones operating on the Sprint PCS, AT&T, Bell Atlantic, AirTouch and Nextel Networks. Members choose the items they want to appear on their device's Shadowpack menu. By profiling MyShadowpack, members can securely store their account and credit card numbers, passwords and preferences on Shadowpack'S servers. Then, only a few clicks are required to access information or conduct a transaction.

Other companies participating in the Shadowpack service include: Amazon.com, CitiQuest.com, Innovata, Kozmo.com, Travelocity.com, TheStreet.com and TRIP.com.

To access the Shadowpack service, members register with Shadowpack via the website, www.shadowpack.com, or from the device itself. If the device is not already Shadowpack-enabled, members can download the appropriate software. Members can personalize the service via the MyShadowpack section of the website or from the device itself. Once loaded, the application appears as another icon on the device, bearing the Shadowpack logo or as a bookmarked site on a smart phone.

About Barpoint.com

BarPoint.com is the single, authoritative source for mobile Internet commerce; bridging the gap between the broad selection of products offered online with the confidence and satisfaction of retail shopping. Using BarPoint's comprehensive Internet database and a handheld device, consumers can instantly obtain comparative pricing, product and manufacturer information, etc. for millions of items, using a product's unique barcode. BarPoint has previously announced strategic alliances with companies such as Go America, JP Systems, Konover Property Trust and Symbol Technologies and recently acquired Synergy Solutions, which is now a wholly owned subsidiary of BarPoint.com. Whether using a handheld device to scan or manually enter the product'S UPC or even accessing BarPoint's website from a desktop computer, BarPoint.com is the most direct route to better, more informed purchasing decisions -- anytime, anywhere.

BarPoint.com is located at: One East Broward Boulevard, Suite 410, Fort Lauderdale, FL 33301. For information, contact BarPoint.com at: 954/745-7500 or via the web: www.barpoint.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events.

BarPoint and BarPoint.com are trademarks of BarPoint.com, Inc. BarPoint Technology is patent pending.