BarPoint Appoints John C. Macatee as President and CEO.

Business Editors, Technology Writers

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--March 30, 2000

Former Office Depot President and COO brings retail and business

to business expertise to BarPoint's mobile commerce service

BarPoint.com (OTC BB:BPNT), the company that is revolutionizing mobile and Internet use of Universal Product Codes (UPC) for businesses and consumers, today announced the appointment of John C. Macatee, former President and Chief Operating Officer of Office Depot, as President and Chief Executive Officer of BarPoint.com, Inc., effective immediately. Mr. Macatee brings with him proven capabilities in leading and growing multibillion-dollar retail, consumer and business to business operations. In conjunction with this announcement, current BarPoint CEO Leigh M. Rothschild will continue as Chairman of the Board, working closely with Mr. Macatee to achieve BarPoint's goal of empowering consumers to make more informed purchasing decisions by providing them with easy, efficient access to meaningful information from the Internet - anytime, anywhere.

"As our new CEO, John's extensive background in the retail industry, knowledge of consumer behavior and business expertise will greatly enhance BarPoint's service offering, as well as our continued growth as a publicly traded company," stated Leigh Rothschild, BarPoint founder and Chairman. "John's contacts and experience with major retailers and manufacturers will be instrumental as we expand the reach and capabilities of BarPoint to new markets and platforms."

Prior to joining BarPoint, Mr. Macatee served as President and Chief Operating Officer of Office Depot, Inc. the world's largest seller of office products, from August 1997 through October 1999. During Mr. Macatee's tenure, Office Depot launched one of the most successful Internet sites in the industry, achieving 1999 sales of approximately $350 million. Prior to Office Depot, Mr. Macatee was the President of the Paint Stores Group for The Sherwin-Williams Company. During his 5 years as President for Sherwin Williams, revenue grew by 71% to $2.4 billion and operating profit increased by more than 200%. Mr. Macatee began his career with The Sherwin-Williams Company in 1971, working his way up from Sales and Store Management.

"I am thrilled to be a part of the vision and leadership BarPoint has already demonstrated as first mover in this exciting new market. BarPoint creates a groundbreaking link between traditional retail and the Internet, using the simplicity of the ubiquitous UPC code and wireless access from a multitude of devices to ensure that consumers are empowered with comprehensive product details and pricing information," stated John Macatee, President and CEO of BarPoint.com. "As CEO, I will continue to develop business relationships as well as maintain the momentum the company has already established with the industry's leading partners. Most importantly, I'll continue to increase the value of the information we provide to consumers through our m-commerce service."

Mr. Macatee has a 28-year track record in improving shareholder value, developing strong customer and supplier relationships and building winning teams. Additionally, he is well versed in managing information systems and Research and Development efforts. Mr. Macatee has a Master of Science degree in Business from Columbia University in New York.

About BarPoint

BarPoint's product information and shopping site is designed to help consumers make more informed purchasing decisions by leveraging the individuality of universal product codes (UPCs). Consumers immediately receive assistance in learning about, comparing and ultimately purchasing millions of products using BarPoint's patent-pending search technology. By entering or scanning in a product's unique 12 or 13-digit barcode number using the BarPoint service, a consumer will find an array of product-specific information. This includes detailed product specifications, manufacturer contact information, competitive pricing from various sources, product reviews, and links that provide online purchasing capabilities.

BarPoint has previously announced strategic alliances with companies such as Motorola (NYSE:MOT), Go America, JP Systems, Konover Property Trust (NYSE:KPT) and Symbol Technologies (NYSE:SBL) and recently acquired Synergy Solutions, which is now a wholly owned subsidiary of BarPoint.com. Whether using a handheld device to scan or manually enter the product's UPC or even accessing BarPoint's website from a desktop computer, BarPoint.com is the most direct route to better, more informed purchasing decisions anytime, anywhere.

BarPoint.com is located at: One East Broward Boulevard, Suite 410, Fort Lauderdale, FL 33301. For information, contact BarPoint.com at: [phone] or via the web: www.barpoint.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events.

BarPoint and BarPoint.com are trademarks of BarPoint.com, Inc. BarPoint Technology is patent pending.