Bar Soaps Accounted for the Largest Share of the Soap Bath and Shower Products Market in the US.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38291) has announced the addition of Soap Bath and Shower Products in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering. The U.S. soap, bath and shower products market totaled some $1.6 billion in 2004 showing an 8% decline since 1999 at current prices. Bar soaps maintain the largest share of market at slightly under 50%, but they are steadily losing ground to liquid soaps, shower gels shower gel shower n → gel m douche , and products enhanced with anti-stress agents and aromatherapy aromatherapy Therapy using essential oils and water-based colloids extracted from plant materials to promote physical, emotional, and spiritual health and balance. Single or combined extracts may be diffused into inhaled air, used in massage oil, or added to bathwater. benefits. Other key factors impacting this market are the increasing purchases of male specific products, additives that enhance product functionality, such as anti-bacterial agents and exfoliation exfoliation /ex·fo·li·a·tion/ (eks-fo?le-a´shun) 1. a falling off in scales or layers. 2. the removal of scales or flakes from the surface of the skin. 3. , fragrance variety and targeting age-group specific consumers, including Millenial Echo Boomers and Baby Boomers See generation X. . Also important to note is the increasing success of alternative and specialty retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . In this report, we explore the hypothesis that consumers will increasingly look for multi-functional products that do more than just clean, but offer benefits such as moisturizing and exfoliation as well. The sales of men's products will also grow as more men discover these benefits. Direct to consumer (DTC DTC See: Depository Transfer Check DTC See: Depository Trust Company DTC See Depository Trust Company (DTC). ) and specialty outlets that are able to provide wider product availability will continue to see sales increases, taking market share from the Mass segments. This report covers the U.S. retail market for toilet soap, bath and shower products (including specific male, female and family products). These product categories are defined as follows: Toilet soaps in both bar and liquid form as well as formulations for problem skin such as Blistex's Stridex for acne and soap-free products like Dove or Oil of Olay moisturizing bars Bath Products include all types of liquid bath products such as foam, gels, oil and bubble bath, bath pearls and beads; and all types of solid bath products such as bath salts, grains, crystals and cubes Shower products include gels, mousses, body shampoos and bodywashes The report excludes facial cleansers, such as scrubs and foams, products specifically designed for use on babies, and heavy-duty hand cleansers designed for use in an industrial setting. This report contains US IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. InfoScan data. Companies Mentioned --Unilever --Procter & Gamble --Dial --Colgate-Palmolive --Johnson & Johnson --Benckiser --GoJo Industries --Minnetonka --Playtex For more information visit http://www.researchandmarkets.com/reports/c38291 |
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