Baptist Health System Strengthens Its Consumer and Employee Websites with MEDSEEK's eHealth Solutions.

SOLVANG, Calif. -- MEDSEEK, a leading provider of enterprise e-health solutions with 600-plus hospital customers in the United States and Canada, announced today that it has been selected by Baptist Health System, Inc., one of the largest healthcare systems in Alabama, to assist the hospital system in strengthening its relationship with key constituents and their experience with the organization through its redesigned consumer and employee web portals. The contract includes MEDSEEK's Content Management System, Strategic Marketing Services, Channel Manager Module and integrated health content from A.D.A.M., Inc., a leading publisher of interactive, visually engaging health and medical information.

Baptist Health System (BHS) will deploy SiteMaker E, MEDSEEK's rapid-development enterprise content management system, to develop and manage its consumer and employee websites in an effort to serve the evolving needs of the communities and employees its four hospitals serve. It will use MEDSEEK's Channel Manager, one of 60 plug-in modules, to dynamically publish and present relevant context-sensitive information across the health system websites.

"MEDSEEK's Channel Manager will enable us to personalize the content we publish by presenting targeted information based on the audience and web page. For instance, we can better serve consumers searching for cardiovascular information by providing a full range of integrated heart-specific medical content and hospital resources accessible from one page," said Becky Bane, director of internet-security services, Baptist Health System. "By tagging relevant content from across our web properties, we can more effectively market our health services, classes, events, and support groups to community members based on interest and need."

The selection of MEDSEEK comes after an extensive search for an enterprise eHealth solution provider that met Baptist Health System's immediate and long-term business and web architecture needs. Bane commented on how MEDSEEK's web development and management applications will increase the productivity and effectiveness of her small web development staff. "MEDSEEK's portal platform and dozens of plug-in modules allows us to build and expand the functionality of the portals as our needs grow," she added.

"We can now create and publish web content centrally, yet allow subject matter experts from across the organization to more easily contribute. Sitemaker E fosters a team environment enabling our web developers and employees to work together to achieve our organizational goals," said Bane.

Mike Drake, MEDSEEK's CEO, said "We are honored to be Baptist Health System's development partner for their consumer and employee portals and look forward to collaborating with the BHS team. Our eHealth solutions and professional services are proven to help health enterprises such as Baptist Health System achieve their mission today while offering the scalable framework for the evolving community needs of tomorrow."

About MEDSEEK

Solvang, Calif.-based MEDSEEK provides healthcare organizations with enterprise eHealth solutions to fully engage and strengthen relationships with key constituents - physicians, patients, employees, and consumers - that enhance their experience with the organization while improving advocacy, revenue and patient throughput, and clinical decision making. MEDSEEK's comprehensive platform and strategic consulting services creates the infrastructure and provides the thought leadership for more powerful Internet, intranet, portal and mobile solutions. With more than ten years experience and 600+ hospital customers MEDSEEK has the experience and expertise to meet the diverse needs of the healthcare community. MEDSEEK also maintains offices in Alabama and Mississippi. For more information, visit www.medseek.com or call 888-MEDSEEK.

About Baptist Health System

Baptist Health System, Inc. is one of the largest health care systems in Alabama and one of the state's largest employers. BHS is a not-for-profit, 501(c) Corporation that owns and manages four hospitals in the state of Alabama. The System holds a minority interest in Trinity Medical Center through a joint-venture with Triad Hospitals, Inc. BHS is a ministry of the churches of the Birmingham Baptist Association whose representatives elect BHS's Board of Trustees. It was founded in 1922 by a group of local Baptist congregations. All BHS hospitals are accredited by the Joint Commission on Accreditation of Health Care Organizations. For more information, visit www.bhsala.com.