Banyan Names Senior Vice President of Marketing and Business Development.WESTBORO, Mass.--(BUSINESS WIRE)--Jan. 25, 1999-- Scott G. Silk, Former President of Gentia Software's North American Operations, Brings Extensive Marketing and Business Development Expertise to Networking and Services Leader Banyan Systems Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BNYN BNYN ePresence (stock symbol; formerly known as Banyan) ) today announced that Scott G. Silk has been named senior vice president of marketing and business development. Silk brings more than 19 years of experience in high technology sales and marketing to Banyan. Silk, 41, will oversee Banyan's marketing and business development initiatives on a global basis. This will include responsibilities for corporate marketing, product and services marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. , advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and the development of strategic alliances that support future business growth. Silk will report directly to William P. Ferry, Banyan's chairman and chief executive officer. "Our focus over the past two years has been to stabilize and rejuvenate re·ju·ve·nate tr.v. re·ju·ve·nat·ed, re·ju·ve·nat·ing, re·ju·ve·nates 1. To restore to youthful vigor or appearance; make young again. 2. the company," Ferry said. "We have made considerable progress by strengthening customer relationships, improving product quality, developing our services and Switchboard businesses and establishing important strategic relationships such as our global alliance with Microsoft. The addition of Scott Silk completes our goal of building a world-class, winning team of executives and demonstrates Banyan's commitment to take full advantage of its growth opportunities." Prior to joining Banyan, Silk was most recently president of North American Operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. at Gentia Software, Inc. and vice president, worldwide marketing. In this capacity, Silk played an important role in identifying and creating new application opportunities and repositioned the company as a provider of analytical software applications in parallel with maintaining the company's core business. He was also instrumental in restructuring the organization and in establishing new business relationships, leading the company back to profitability in North America. Silk's experience includes an extensive career of taking on progressively more responsible positions in sales, marketing and general management at companies including Unisys Corporation, Ally Software, Inc. and USoft - both Unisys companies and Actium Corporation. Silk holds a BS degree in Business Administration from Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Baldwin-Wallace College in Berea, Ohio. The Company noted that each of the above statements is a forward-looking statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. and is subject to change based on various important factors, including, without limitation, the Company's plans and strategy for its business, sales and marketing and product development efforts, available resources, the ability of Switchboard to expand its traffic and revenues, the Company's ability to attract and retain qualified personnel, and the success of the Company's Year 2000 Readiness program and consulting services. Actual events or results could differ materially from those indicated by such forward-looking statements. Further information on potential factors which could affect the Company's financial results are included in the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the 1997 fiscal year, which was filed with the SEC at the end of March 1998, and the Company's Form 10-Q Form 10-Q See 10-Q. for the period ended September 30, 1998, which was filed with the SEC in November 1998. About Banyan Systems Incorporated Banyan Systems Incorporated, founded in 1983, is a leading provider of advanced enterprise solutions that integrate multi-vendor networking environments. Headquartered in Westboro, Mass., USA. Banyan supports hundreds of Fortune 1000 companies and government agencies worldwide. Banyan provides products and services that integrate core business applications and Intranets creating highly reliable, easily managed and secure global networks. The company also provides co-existence and migration services, secure and remote access for business applications and tools to deploy and manage Intranets, directories and messaging. Its majority-owned Internet subsidiary, Switchboard Incorporated, is a leading on-line white and yellow pages directory. Banyan, VINES, StreetTalk and BeyondMail are registered trademarks of Banyan Systems Incorporated. StreetTalk is a product of Banyan Systems Incorporated and not a product of McCarthy, Crisanti & Maffei, Inc. |
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