Banter Announces New Vice President, World Wide Sales; Industry Veteran Joins Banter as Company Prepares for Explosive Growth.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--June 7, 2000 Banter, a provider of online customer care systems and communication solutions, announced today that Mark Brewer Mark Brewer may refer to:
Mark comes to Banter after more than ten years of senior-level technology sales experience. Most recently, he was the Vice President of Sales for Andromedia, the leading provider of Web site solutions. At Andromedia, Mark developed and implemented the sales model for web personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and site analysis solutions. He also developed business partner strategy and built revenue streams totaling more than $12 million annually. Previously, he held the VP of Sales position at Powersoft/Sybase, where he spent five years building sales organizations for their database and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the technologies. "We're very excited to have Mark join Banter, particularly as we ramp-up our sales team in response to the demand in the domestic and international marketplace," says Tom Aden, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President, Banter. "Banter has been experiencing a dramatic increase in product requests from prospective customers -- Mark's extensive sales leadership background makes him an enormous asset to the team." "This is a great opportunity for me to contribute to a company with such strong growth potential," says Mark. "I've been following the eCRM industry, and Banter's proprietary software and unique customer relationship solutions place the company in a very competitive and enviable en·vi·a·ble adj. So desirable as to arouse envy: "the enviable English quality of being able to be mute without unrest" Henry James. position in a virtually unbounded market." About Banter Headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Banter (www.banter.com) specializes in providing solutions for eCRM. Its business-to-business and business-to-consumer technology delivers peerless adaptability a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil ,
scalability, business process integration, accuracy, security and
management facilities. These strengths allow customers to grow and
evolve more easily at Internet speed and to build competitive advantage
through superior customer service. Banter's solutions are powered
by a revolutionary relationship-modeling engine that not only
understands natural language, customer intent, and context, but also is
self-learning, so maintenance and startup costs are minimal. The
applications support a full range of customer interactions, including
e-mail, web forms, chat, self-help Redressing or preventing wrongs by one's own action Without Recourse to legal proceedings.Self-help is a term in the law that describes corrective or preventive measures taken by a private citizen. , knowledge bases and other types of text-based communication. Banter has a growing list of customers dedicated to maintaining and expanding relationships with customers online. |
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