Banta Unveils Centrus Digital Content Management Software; Streamlines Print, Web Publishing Processes; Manages Digital Assets.CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 2, 1998--Banta Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BNTA BNTA British Numismatic Trade Association BNTA Bureau de Normalisation du Tube Acier (France) ), a $1.2 billion leader in printing and digital imaging, today introduced Centrus, the first enterprise-wide digital content management system to fully integrate the needs of marketing, production and advertising into a collaborative asset management system. Unlike existing document management, catalog publishing, or asset management systems, Centrus accesses content from existing enterprise alog production time by 50 percent or more and cs can be used with any database, integrated with existing enterprise systems through published API's (Application Program Interface), and used on any platform (thin-client PC and Mac; Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. and Unix server A medium to large-scale computer system in a network that runs under Unix. Unix servers are widely used as application servers and database servers and are available from a variety of vendors, including Sun, IBM, HP and others. ). "While Centrus is designed to meet the broad content management and workflow needs of both product marketing and general marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , it also features specialized functionalityhin one system and creates effective, automated processes for collaboratively developing print and electronictment in the development of Centrus. The system is built on Banta's extensive print production expertise, while employing the significant software development resources of its Integrated Media Division, and the collaborative efforts of strategic partners Price Waterhouse, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. and Oracle Corp. Banta Integrated Media Banta Integrated Media offers extensive electronic services, including online business solutions, digital content management, electronic commerce, and interactive media programming. Banta Integrated Media is part of Banta's Digital Group, which is at the forefront of some of the fastest growingy, helping information providers capture and maion serves a wide range of clients that include publishers of educational/general books, special-interest mae, Mass., 02142. Phone 617/497-6811. Fax 617/441-9265 CONTACT: Banta E/MULTIMEDIA/INTERNET |
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