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Banta Integrated Media Develops Interactive HP DesignJet Online for Hewlett-Packard.


CAMBRIDGE Cambridge, city, Canada
Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent.
, Mass.--(BUSINESS WIRE)--July 31, 1998--

Created to Build Customer Loyalty Globally via Extranet Development

Banta
For the genus of grass skipper butterflies, see Banta (butterfly).'' For the town in California, USA, see Banta, California.


Banta is a lemon-flavoured drink popular in India.
 Integrated Media, a division of Banta Corporation Banta Corporation was a major printing, imaging, and supply chain management company of the United States, based in Menasha, Wisconsin. Founded in 1901, it was acquired by Chicago-based RR Donnelley in 2006.  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BNTA BNTA British Numismatic Trade Association
BNTA Bureau de Normalisation du Tube Acier (France) 
), a $1.2 billion leader in printing and digital imaging, today announced the completion of "HP DesignJet Online," an interactive Web-based service designed to help Hewlett-Packard See HP.

Hewlett-Packard - (HP) Hewlett-Packard designs, manufactures and services electronic products and systems for measurement, computation and communications. The company's products and services are used in industry, business, engineering, science, medicine and
 Company increase customer loyalty. The Web-based service is the first part of an innovative relationship-marketing program developed for users of HP DesignJet printers. Phase I of this international Web-based service, available in both English 1. English - (Obsolete) The source code for a program, which may be in any language, as opposed to the linkable or executable binary produced from it by a compiler. The idea behind the term is that to a real hacker, a program written in his favourite programming language is  and German at http://www.designjet-online.hp.com, was completed in less than 4 months. Phase II launched in July 1998 with four additional languages--French, Italian, Portuguese and Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. .

HP and Banta Integrated Media created this easy-to-use Web-based service to allow customers to access product and technical information, and to communicate directly with HP and other HP DesignJet printer users. The program also enables HP to gain greater knowledge of its customers' work environments and needs, providing more personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 service and support.

"We chose Banta Integrated Media as our vendor partner because there was a good fit between their service capabilities and our expectations. Very few companies combine technical expertise, creativity, and strong project management skills. When we looked at other Banta project sites, we knew they could deliver the capabilities we needed for HP DesignJet Online," said Joan Miro, Relationship Marketing Manager at HP.

The Web site is innovative because it allows three-way communications between the customer and HP, and among customers themselves via a multi-language bulletin board. Other features developed for HP Designjet Online include a support guide and an interactive questionnaire that helps customers quickly solve software or printer problems and return to productivity.

"Banta's expertise in providing unique online business solutions enabled us to meet all of HP's requirements for development and deployment of their HP DesignJet Online Extranet site," said Andrew Heitner, Director, Sales & Marketing, Banta Integrated Media. "In today's global economy, the ability to communicate effectively online, and in a variety of languages, is an ideal way to offer personalized service and support to one's customers. HP DesignJet Online is an excellent example of global One-to-One Marketing."

Hewlett-Packard Company

Hewlett-Packard Company is the world's leading supplier of hardcopy products that set the standard for technology, performance and reliability. HP's market-leading products include LaserJet and DeskJet printers, HP DesignJet large-format printers See wide-format printer. , ScanJet scanners, OfficeJet all-in-one products and the PhotoSmart family of PC photography products.

HP is the official information technology hardware and maintenance supplier to the 1998 World Cup soccer tournament.

Hewlett-Packard Company is a leading global provider of computing computing - computer , Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and Intranet solutions, services, communications products and measurement solutions, all of which are recognized for excellence in quality and support. HP has 125,300 employees and had revenue of $42.9 billion in its 1997 fiscal year.

Information about HP and its products can be found on the World Wide Web at http://www.hp.com. The HP DesignJeb Web site contains full product, supplies and technical information and can be visited at http://www.hp.com/go/designjet.

Banta Integrated Media

Banta Integrated Media offers extensive electronic services, including online business solutions, digital content management, electronic commerce, and interactive media programming. Banta Integrated Media is part of Banta's Digital Group, which is at the forefront of some of the fastest growing and most technologically advanced areas of the graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving.  industry, helping information providers capture and manage digital content for distribution in both print and electronic media.

Banta Corporation

Banta Corporation is a technology and market leader in both print and digital imaging. The Corporation serves a wide range of clients that include publishers of educational/general books, special-interest magazines, consumer/business catalogs, and direct marketing materials. Banta also offers global project management services, multimedia and software packages, interactive media, online services, and single-use healthcare products.

For more information, contact L. Ament-Ruder, Marketing Manager, Banta Integrated Media, 222 Third Street, Suite 142, Cambridge, MA 02142, ph: 617-497-6811, fax: 617-441-9265; www.banta-im.com.

    CONTACT: Leslie Ament-Ruder        Susan Hoffstein
              Marketing Manager         Gray & Rice Public Relations
              Banta Integrated Media    617-367-0100, ext. 105
              617-497-6811, ext. 265    sforeman@gr2000.com
              lar@banta-im.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jul 31, 1998
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