Bant Breen to Lead the Futures Marketing Group.NEW YORK -- The Interpublic Group (NYSE NYSE See: New York Stock Exchange : IPG IPG Implantable pulse generator, see there ) announced today that it has tapped Bant Breen, 35, currently Director of Strategic Development and Innovation for Interpublic, as President of The Futures Marketing Group. The group was created as a part of Interpublic's new media alignment announced in late 2006. The unit seeks to build and drive groundbreaking media and marketing services and business models and to provide strategic new media solutions that support Interpublic's agencies. Mr. Breen will report to Stephen Gatfield, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition , Strategy and Network Operations, and Philippe Krakowsky, EVP, Strategy and Corporate Relations. In his new role, Breen will identify and manage investments in emerging media and communications areas. Last year, Interpublic entered into strategic partnerships with the social-networking website Facebook and with Spot Runner, an automated local advertising and media buying service. Interpublic's Emerging Media Lab, a center for marketing innovation built as both a physical and virtual space, will also be part of the Futures Marketing Group. The group will also seek to develop new business models and services as well as manage research in strategic areas that may evolve into new businesses. "Media continues to change and evolve at an accelerating rate and its importance will increase accordingly," said Michael Roth, Interpublic's Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "That is why we created the Futures Marketing Group as a part of our new media strategy. Bant is well-suited to lead this charge. His knowledge of emerging media and the leadership role he has played on a number of important clients as relates to digital will make him and his group a valuable asset for all of our agencies." Prior to joining Interpublic, Mr. Breen was the Founder and President of Bant Breen LLC, a strategic marketing and communications consultancy affiliated with Dentsu Inc. Before founding his own company, he was with Leo Burnett Worldwide Leo Burnett Worldwide was created in 1935 by Leo Burnett. He was born in St. Johns, Michigan, studied journalism at the University of Michigan. He worked as reporter and copyrighter in various companies until 1930. Company was opened in the period of Great Depression. for five years in roles that included Regional Managing Director of iLeo (now Arc Worldwide) as well as Digital and Integrated Communications Director for Leo Burnett EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. . About Interpublic Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include DraftFCB Group, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. Since 1998, Jack Morton has been part of the Interpublic Group of Companies. , Lowe Worldwide, MAGNA MAGNA Mid Atlantic Grand National Association Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency. |
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