Banners Accounting for 52% of Online Advertising Dollars Spent in 1998, Will Decline Dramatically by 2001.NEW YORK--(BUSINESS WIRE)-- April 22, 1999 eAdvertising Report Cites Emergence of Strategic Sponsorships as Key Factor Banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , which accounted for 52% of all advertising dollars on the internet in 1998, will decrease in importance to only 26% of web advertising sales by 2001, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the newly released eAdvertising Report. The eAdvertising Report, published by eMarketer, www.emarketer.com and presented by Advertising Age, www.adage.com contains statistical information aggregated from hundreds of authoritative research sources to provide business, marketing and advertising agency professionals with a comprehensive analysis of the entire web ad market. According to the report, ad dollars from banner advertisements will migrate to strategic sponsorships, which claimed 40% of the online advertising dollars placed in 1998. Sponsorships will grow steadily to represent 58% of all online advertising expenditures by 2001. Banners won't won't Contraction of will not. won't will not won't will disappear, but they will take on a less important role. "Savvy Savvy® Gynecology A contraceptive vaginal gel that ↓ transmission of STDs–eg, HIV, chlamydia, gonorrhea. See Contraceptive. web advertisers will deeply integrate themselves within the content and services offered to targeted customers through exclusive site sponsorships," said Geoffrey Geoffrey (jĕf`rē), 1158–86, duke of Brittany (1171–86); fourth son of Henry II of England. Betrothed (1166) to Constance, heiress of Brittany, he was recognized as heir to the duchy in 1169 and succeeded to it on the death of her Ramsey, Statsmaster at eMarketer. "While conventional thinking and inertia inertia (ĭnûr`shə), in physics, the resistance of a body to any alteration in its state of motion, i.e., the resistance of a body at rest to being set in motion or of a body in motion to any change of speed or change in direction of on the part of online advertisers has held this trend back, increasingly companies are breaking out of the banner box." The report indicates that by year 2001, 10% of web ad dollars will be placed in some format or technique that has not been conceived of yet. This new model will begin to emerge within the next 18 months and it will siphon off Verb 1. siphon off - convey, draw off, or empty by or as if by a siphon siphon, syphon draw, take out - take liquid out of a container or well; "She drew water from the barrel" web ad dollars - primarily from banners and interstitials. The eAdvertising Report, consisting of 102 pages and containing 145 charts, is available for $795, by calling 212-677-6300 or at http://www.emarketer.com/estats/sell_ead.htm. eMarketer's other recent reports, the eCommerce B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business and Retail Shopping Reports, were released in January 1999. The Ad Age Group consists of the following leading publications: Advertising Age, Advertising Age International, Business Marketing and Creativity, as well as Ad Age's web site, AdAge.com and The Ad Age Edge. Other brand products include the Ad Age Daily Fax, the Daily World Wire, Business Marketing.com, NetMarketing, Netb2b.com, conferences, seminars and custom publishing services. eMarketer, http://www.emarketer.com, known for its wide ranging reports on the net marketplace, aggregates, filters, organizes and analyzes the statistics, news and information businesses need to succeed on the web. The company is recognized worldwide as the authority on business online and its award-winning web site has been visited by hundreds of thousands of e-marketers from more than 105 countries around the world. |
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