Banner year for L.A. radio stations as revenues soar for many in 2002. (Up Front).In what shaped up as a very strong rebound rebound (rē´bownd), n/v 1. a recovery from illness. n 2. an outbreak of fresh reflex activity after withdrawal of a stimulus rebound adjective year for L.A. radio stations, total market revenues in 2002 were $956 million, up from $868 million the year earlier. Increases in ad spending accounted for the bulk of the bump, which landed six local stations among the Top 10 stations nationally, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. figures released by BIA BIA abbr. Bureau of Indian Affairs Financial Networks. BIA, which tracks revenues at North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. radio and television stations, surveys commercial stations and uses computer modeling to derive its revenue figures, which are widely quoted within the industry. It was a welcome turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. . After several years of steady gains, many local stations experienced steep drops in revenues during the 2001 advertising slump Slump A temporary fall in performance, often describing consistently falling security prices for several weeks or months. . "To put it in perspective, revenue last year was double what it was in 1996," said Mary Mary, the mother of Jesus Mary, in the Bible, mother of Jesus. Christian tradition reckons her the principal saint, naming her variously the Blessed Virgin Mary, Our Lady, and Mother of God (Gr., theotokos). Her name is the Hebrew Miriam. Beth Garber, president of the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Broadcasters Association. It wasn't just an increase in advertising spending that made 2002 a strong year, Garber said. An increase in off-air promotions and concerts has emerged as a relatively small but still welcome source of revenue for local stations. "On a percentage basis it's small, but a few percent of $900 million is still a lot of money and it's good marketing for these stations," Garber said. The Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. radio market, which includes 10 million listeners in Los Angeles and Orange counties, is second in size to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , but it is consistently number one nationwide in revenues. "The whole market was exceptionally healthy. After a slow start because of the effects of Sept. 11, we ended up doing gangbusters," said Jeff Federman, director of sales for Emmis Communications Emmis Communications (NASDAQ: EMMS) is a media conglomerate based in Indianapolis, Indiana. The company owns radio and television stations and magazines in the United States, Belgium, Hungary and Slovakia. Corp.'s FM stations KPWR (105.9) and KZLA (93.9). "Auto manufacturers continued to spend, auto dealers kept advertising, the wireless companies were very active and the entertainment division was very healthy," Federman said. Clear Channel Communication Inc.'s KIIS-FM (102.7), held on to its top spot despite a modest decline in revenues in 2002. The $60.5 million generated by the Top-40 station last year, down from $61.3 million, caused it to slip from the No. 1 spot nationally, falling behind New York's WLTW-FM ($65.1 million). The second-ranked station in Los Angeles was Infinity infinity, in mathematics, that which is not finite. A sequence of numbers, a1, a2, a3, … , is said to "approach infinity" if the numbers eventually become arbitrarily large, i.e. Broadcasting Corp.'s KROQ-FM (106.7) with revenues of $53.9 million, up 11.5 percent over the year earlier. Emmis' KPWR was the third ranked station in the market, posting revenues of $49 million in 2002, an increase of 13.1 percent over 2001. In addition to KIIS KIIS Kansai Institute of Information Systems , KROQ and KPWR, three other Los Angeles stations ranked among the Top 10 in revenues nationally in 2002. KOST-FM (103.5) had an estimated $46.9 million in revenues, KYSR-FM (98.7) had $45 million and KKBT-FM (100.3) made the list for the first time with 2002 revenues of $44 million. Revenue gains were seen across the dial, with many smaller revenue stations also doing well. Among the biggest winners were KWIZ-FM (96.7), a Spanish-language station owned by Liberman Broadcasting Co., which saw revenues increase to $5.2 million, a gain of 44 percent. Christian broadcaster Salem Communications Salem Communications (NASDAQ: SALM) is a media company specializing in religious and conservative talk radio which operates in the United States, with 99 U.S. commercial radio stations (pending acquisitions) that are primarily concentrated in the nation's biggest markets, Corp.'s KRLA-AM (870) had $6.9 million in revenues last year, a 27 percent increase, and Lotus Communication Corp.'s KWKW-AM, was up 19 percent, to $10.1 million. Top Grossing Los Angeles Radio Stations Nearly all of the top local stations increased earnings in 2002 after a down year. FM Station Company 2002 Revenue * 2001 Revenue * KIIS (102.7) Clear Channel $60.5 $61.3 KROQ (106.7) Infinity 53.9 47.7 KPWR (105.9) Emmis Communications 49 42.6 KOST (103.5) Clear Channel 46.9 40.5 KYSR (98.7) Clear Channel 45 43.6 KKBT (100.3) Radio One Inc. 44 37.6 KTWV (94.7) Infinity 41.9 39 KLSX (97.1) Infinity 37.8 34.8 KCBS (93.1) Infinity 36.5 32.9 KBIG (104.3) Clear Channel 35.6 32.5 AM Station Company 2002 Revenue * 2001 Revenue * KFI (640) Clear Channel $39.8 $29.3 KNX (1070) Infinity 36.9 34.2 KFWB (980) Infinity 28 28.4 KXTA (1150) Clear Channel 21.9 19.6 KLAC (570) Clear Channel 19.8 15.5 KABC (790) ABC Radio 11.3 10.7 KWKW (1330) Lotus Communications 10.1 8.3 KBLA (1580) Radio Unica 7.2 4.9 KRLA (870) Salem Communications 6.9 4.7 KAZN (1300) Multicultural Broadcasting 6.5 6.6 FM Station % Change KIIS (102.7) (1.3) KROQ (106.7) 11.5 KPWR (105.9) 13.1 KOST (103.5) 13.7 KYSR (98.7) 3.2 KKBT (100.3) 14.6 KTWV (94.7) 6.9 KLSX (97.1) 8 KCBS (93.1) 10 KBIG (104.3) 8.7 AM Station % Change KFI (640) 26.4 KNX (1070) 7.3 KFWB (980) (1.4) KXTA (1150) 10.5 KLAC (570) 21.7 KABC (790) 5.3 KWKW (1330) 17.8 KBLA (1580) 32 KRLA (870) 31.8 KAZN (1300) (1.5) * Estimated, in millions Source: BIA Financial Network Inc. |
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