Bankrate.com Launches Sweepstakes Marketing Initiative.Business Editors/Financial Writers NORTH PALM BEACH, Fla.--(BUSINESS WIRE)--July 9, 2001 Bankrate.com (www.bankrate.com), the Internet's leading consumer finance marketplace and flagship site of Bankrate, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :RATE), today announced the Bankrate.com's "Pick Your Prize $50k" Sweepstakes Marketing Initiative. The sweepstakes allows for entrants to pick their prize -- anything at all valued for fifty thousand dollars or less. Simply go to www.bankrate.com/sweeps to enter today. In seven words or less, type in exactly what you would like to win. Additionally, all participants who opt-in to at least one of Bankrate's free, personal finance newsletters will be entered into a monthly drawing to win a free two-night stay at the Wyndham Hotel or Resort of their choice. "Very simply put -- our site is about money, and this money sweepstakes gets attention," stated Elisabeth DeMarse, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bankrate, Inc. "When you visit Bankrate.com, you're shopping for information on the best bank products: auto loans, CD's, mortgages. If you enter and win our sweepstakes, you will know exactly what to do with that fifty thousand dollar windfall." "Our last sweepstakes was extremely effective and our users responded favorably to having a choice of prizes," continued DeMarse. "We've taken that idea much further and are now allowing the entrants to tell us exactly what they want." Beth Planakis, Director of Marketing noted: "We realize our users are all in different financial situations. One person's dream prize may be a shiny new sports car, whereas another person's dream may be to pay off their debt. We thought it would be exciting to see what our users will choose. We plan to post some of our favorite ideas to add interest and fun." To enter the "Pick Your Prize $50K" Sweepstakes, simply go to www.bankrate.com/sweeps and fill out the entry form. You must be a U.S. resident and 18 years of age or older. The Sweepstakes runs from July 2, 2001 to September 30, 2001. The winner will be announced on or around October 15, 2001. About Bankrate.com Bankrate.com is owned and operated by Bankrate, Inc. (OTCBB:RATE). Bankrate.com is the Internet's leading consumer finance marketplace, with an average of 3 million unique visitors per month connecting with over 4,500 financial institutions in 173 markets in 50 states. Bankrate operates a portfolio of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of over 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CD's, checking and ATM fees, home equity loans and online banking fees. Bankrate.com provides financial applications and information to a network of over 130 partners including MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), Yahoo! (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), America Online (NYSE NYSE See: New York Stock Exchange :AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and Smart Money. The company's information is also distributed through more than 100 national and state publications. Forward-looking statements in this release are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Act. Investors are cautioned that actual results could differ materially from those anticipated by such statements and are advised to consult our current SEC filings for additional information concerning risk factors that affect the Company's business. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion