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Bankrate.com Introduces Financial Ratio Calculators for Small Businesses.


Business/Technology Editors

NORTH PALM BEACH, Fla.--(BUSINESS WIRE)--Feb. 22, 2000

Ilife.com's Flagship Site Offers Business Critical Tools to

Quickly & Easily Track Financial Performance

Bankrate.com, a member of the ilife.com online personal finance network (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ILIF ILIF International Logistics Information File
ILIF Integral Lock Induced Failure (firearms) 
), today announced the addition of six ratio calculators to the Small Business Finance section of its Web site. This enhancement will allow small businesses to quickly and easily calculate six of the most common business ratios used to track financial performance.

The new bankrate.com calculators are: the Current Ratio Calculator; Quick Ratio Calculator; Debt to Assets Ratio Calculator; Return on Assets Return on assets (ROA)

Indicator of profitability. Determined by dividing net income for the past 12 months by total average assets. Result is shown as a percentage. ROA can be decomposed into return on sales (net income/sales) multiplied by asset utilization (sales/assets).
 Calculator; Gross Profit Margin Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.
 Calculator; and the Operating Profit Percentage Calculator. These ratios provide critical insight into key financial issues from the company's profitability to the effectiveness of its accounts receivable department. They also provide a snapshot of the current financial picture and give business owners a chance to track performance over time.

These new bankrate.com calculators can also help a small business owner search for financing. The ratios are the same as those used by bankers and investors when deciding whether to finance a company. Now, small business owners can identify problems before someone outside the company spots them.

About bankrate.com

Bankrate.com provides consumers with financial data, research and editorial information on non-investment financial products. A large research team surveys some 4,000 financial institutions every week in order to provide objective rate information on banking products including mortgages, credit cards and auto loans. Bankrate.com is unique in its approach to offering objective rate information on 130 markets in all 50 states and Puerto Rico.

About ilife.com

Based in North Palm Beach, Fla., ilife.com (NASDAQ: ILIF) is an industry leader in creating, producing, broadcasting and syndicating personal finance information for the online consumer public through a broad portfolio of Web sites, print publications and TV and radio segments. The company's personal finance portal, www.ilife.com, features original content that deals with financial planning, taxes, insurance, investing and banking. The portal serves as a gateway to ilife.com's family of Web sites and broadcast segments, including the award-winning bankrate.com, Pivot.com, theWhiz.com, IntelligentTaxes.com, Consejero.com, CPNet.com, GreenMagazine.com and the TV and radio version of "Cost of Life." Content from ilife.com is published on co-branded Internet sites through more than 70 distributors, including NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 Internet, Inc. (NASDAQ: NBCI NBCI National Biological Control Institute (USDA subsidiary)
NBCI North Branch Correctional Institute (Maryland)
NBCI National Broadcasting Company Internet/Interactive
), Yahoo! (NASDAQ: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), CNN, America Online (NYSE NYSE

See: New York Stock Exchange
: AOL) and Smart Money. The company's original research is also distributed through more than 120 national and state publications.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 22, 2000
Words:428
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