Bankrate.com, LabVelocity and Network Commerce Select CommerceTrends Visitor Relationship Management Platform from WebTrends.

Business Editors, High-Tech Writers

PORTLAND, Ore.--(BUSINESS WIRE)--Nov. 27, 2000

The Open, Extensible Commercetrends VRM Platform Integrates With

Businesses' Existing Database Applications to Help

Convert More Visitors to Customers

WebTrends(R) Corporation (Nasdaq:WEBT), the leading provider of Enterprise Solutions for eBusiness Intelligence and Visitor Relationship Management (VRM)(TM), today announced that Bankrate.com, LabVelocity and Network Commerce have selected the CommerceTrends Visitor Relationship Management (VRM)(TM) Platform to help collect, integrate and analyze their web site visitor and customer data.

The industry's first solution for Visitor Relationship Management, CommerceTrends provides an open, extensible architecture that allows for integration of web visitor data with that from an organization's existing data sources such as CRM (Customer Relationship Management), content management and personalization applications. The result for marketing and IT managers is a more holistic view of their web site visitors, allowing them to develop stronger visitor relationships and turn more web site visitors into customers.

"We're excited to see the strong interest in the CommerceTrends VRM Platform as companies across the eBusiness spectrum gain awareness that managing relationships with their web site visitors is every bit as important as managing relationships with their customers," said Eli Shapira, chief executive officer of WebTrends Corporation. "CommerceTrends's open platform allows business and IT managers to increase the return on their investment in their existing corporate database applications, integrating data from those sources with web visitor behavioral data to ensure that each visitor has a positive, personalized web site experience that encourages repeat business."

Leading eBusinesses Adopt the CommerceTrends Visitor Relationship Management Platform Bankrate.com

"As the leading provider of consumer banking and credit information and rates, Bankrate.com tracks interest rates from thousands of banks in hundreds of cities across the U.S.," explained Elisabeth DeMarse, president and chief executive officer of Bankrate, Inc. "The CommerceTrends VRM Platform allows us to determine our consumers' `hot buttons' -- the products or articles that have held special appeal. Armed with this information, we can serve our advertisers and partners better by refining our content offerings."

LabVelocity

"LabVelocity is a new web site which was founded by scientists to simplify information retrieval in the unique and complex life sciences market, " said Sally Lennon, director of marketing at LabVelocity. "We use CommerceTrends to make sure that we are allocating our marketing dollars in the most beneficial way. The WebTrends systems allows us to closely monitor where users are coming from and what they do once they enter the site. We can then use this information to target new marketing campaigns, but also to address any issues with customer experience. The system was extremely valuable in the crucial weeks post-launch and has continued to be a vital component for our on-going development."

Network Commerce

"With over one million businesses using our technology infrastructure and services, visitor relationship management is an important aspect of our business model," said Dr. Ganapathy Krishnan, executive vice president and chief technology officer of Network Commerce. "We chose CommerceTrends for a number of reasons including its scalability on both our own properties and Web sites that we build for clients, its reputation for reliability and customer service, and its user-friendly reporting features."

More About the CommerceTrends VRM Platform

The CommerceTrends VRM Platform features sophisticated web analytics, advanced data warehousing, marketing campaign and revenue analysis capabilities and enterprise-level scalability, providing organizations with unparalleled capabilities to capture, analyze, and understand the behavior of web site visitors. These insights into visitors' behavior and preferences allow eBusinesses to better manage eMarketing campaigns, increase returns on eCommerce initiatives and optimize content and navigation on web sites to improve visitor experience.

Through its open architecture, the CommerceTrends VRM Platform delivers advanced webhousing technology, providing business managers behavioral web analysis that can be integrated with organizational databases such as CRM, content management, personalization or ERP (enterprise resource planning) systems. The result is comprehensive web visitor insights that can be explored through the CommerceTrends OLAP Manager and third-party data mining solutions to fuel more accurate personalization and targeted marketing efforts. For additional information about the CommerceTrends Visitor Relationship Management platform, please visit www.webtrends.com/products/commerce.

About WebTrends

Founded in 1993, WebTrends Corporation (http://www.webtrends.com) is the leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic and eCommerce analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire (Nasdaq:ALLR), Cable & Wireless, Check Point Software, Cisco Systems (Nasdaq:CSCO), Hewlett Packard (NYSE:HWP), Internet Dynamics, Lotus Development, Lucent Technologies (NYSE:LU), Microsoft (Nasdaq:MSFT), Novell (Nasdaq:NOVL), Oracle (Nasdaq:ORCL), Vignette (Nasdaq:VIGN) and WatchGuard Technologies.

WebTrends is a registered trademark of WebTrends Corporation. Visitor Relationship Management and VRM are trademarks of WebTrends Corporation. All brands or product names mentioned are or may be trademarks of, and are used to identify products and services of, their respective owners.