Bankrate Puts Some Vroom in Your Car-Buying Decision With its New ''Car Buying Guide''.Business Editors/Automotive Writers NEW YORK--(BUSINESS WIRE)--Oct. 8, 2002 Bankrate.com, the leading online resource for consumer financial rates and information (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :RATE) today announced the launch of its new Car Buying Guide, a special feature section offering a comprehensive selection of auto content. "This new feature section covers areas such as car selection, finance, insurance, what to do after the deal and fun facts," explains Daniel Ray, Bankrate's Editor. "You can do serious car-shopping -- and find out what J. Lo and Madonna drive." "It's a well-timed launch," continues Ray. "The new car models are hitting the showrooms and car shopping/financing is a pressing topic on consumers' minds this time of year. "We took one of our existing major product channels and fleshed it out in detail. It's an obvious extension of our expertise and another great resource we can now offer to our users." Bankrate.com also launched the "Race Like Richard Petty Richard Lee Petty (born July 2, 1937) is a former NASCAR Winston Cup Series driver. "The King," as he is nicknamed, is most well-known for winning the NASCAR Championship seven times (Dale Earnhardt is the only other driver to accomplish this feat),winning a record 200 races " sweepstakes in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with the Car Buying Guide in which 2 grand prize winners will receive a Richard Petty Driving Experience "Racing Experience" program. "We're offering this sweepstakes in conjunction with the Car Buying Guide for added excitement," states Beth Planakis, Director of Marketing. "Prize winners will have the chance to race 80 laps over 1 1/2 days, and will receive instruction on refining their driving line, building speed, and side-by-side driving." Each prize is valued at $2,399. For more information or to enter the sweepstakes, visit: http://www.bankrate.com/RacingSweeps. "We're proud of the new Car Buying Guide," says Ray. It's a good-looking section that's functional, fun and fact-filled. Stay tuned for more upcoming special feature sections." To visit Bankrate.com's Car Buying Guide, visit: http://www.bankrate.com/CarGuide About Bankrate Inc. Bankrate Inc. (OTCBB:RATE) owns and operates Bankrate.com, the Internet's leading consumer banking marketplace. Bankrate averages 3.3 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month, according to comScore Media Metrix, which ranks Bankrate first in unique visitors in the "Financial information and advice" category. Bankrate.com reviews more than 4,800 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of over 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com provides financial applications and information to a network of more than 80 partners including MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), Yahoo! (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), America Online (NYSE NYSE See: New York Stock Exchange :AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), and Smart Money. Bankrate.com's information is also distributed through more than 100 national and state publications. |
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