Bankrate Launches Redesigned Web Site; Problem Credit and College Finance Channels Added.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Bankrate, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : RATE) today launched a newly-redesigned version of its Web site, www.bankrate.com. Bankrate's Web site is a one-of-kind resource for consumer advice and research on managing personal debt and savings. The Web site presents comparative rate information by geographic markets on a wide variety of financial categories, including mortgages, auto loans, credit card rates and savings products. Bankrate.com also features original personal finance editorial content and advice written by the company's award-winning editorial staff. As part of the new site, Bankrate also debuted two new content channels: Debt Management and College Finance. "We've made our site navigation easier and more intuitive for consumers," said Thomas R. Evans, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bankrate, Inc. "The new design does a better job of showcasing our "best-of-breed" rate tables and consequently provides a superior environment for our display and hyperlink advertising customers," Mr. Evans said. "The new Debt Management and College Finance channels broaden our editorial base, and represents an incremental business opportunity for Bankrate with our advertising clients," Mr. Evans added. Key areas of note for the redesign include: --A new user interface and navigation architecture which provides a better experience for both consumers and advertisers --An enhanced rate-search process with the ability to sort and compare mortgage lenders and rates --A new College Finance channel, including editorial content, advice and rate tables --A new Debt Management (sub-prime/problem credit) channel, including editorial content, advice and interest-rate offerings --Added nine content tutorials on the basics of personal finance including managing your debt, saving for college, securing a mortgage and buying a car --Increased the number of Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) compliant ad formats, which will allow for greater flexibility and opportunity of advertisers Bankrate's internal design and development team built the new Web site in conjunction with consultants from Mark Russell This article is about the American comedian. For the British composer, see Mark Russell (composer). Mark Russell (born August 23 1932 in Buffalo, New York) is an American political satirist/comedian. He also sings and plays the piano. Associates. The redesign team conducted consumer research and usability testing to develop the architecture, feature-set, and look and feel of the new site. About Bankrate, Inc. Bankrate, Inc. (NASDAQ:RATE) owns and operates Bankrate.com, the Internet's leading consumer banking marketplace. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and mortgages. It is the leading aggregator of more than 300 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. In 2005, Bankrate expanded its offering by adding two new channels: Debt Management and College Finance. Bankrate.com reviews more than 4,800 financial institutions in more than 580 markets in 50 states. In 2004, Bankrate.com had over 38 million unique visitors. Bankrate.com provides financial applications and information to a network of more than 75 partners, including Yahoo! (NASDAQ: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), America Online (NYSE NYSE See: New York Stock Exchange : TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ), The Wall Street Journal (NYSE: DJ) and The New York Times (NYSE: NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ). Bankrate.com's information is also distributed through more than 100 national and state publications. |
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