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Banking Prices Keep Varying Significantly Across the Globe While Consumers Pay Average EUR 70 for Banking Services.


World Retail Banking Report 2008 shows banks use price to influence customer behaviour

PARIS Paris, in Greek mythology
Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt.
 -- In 2007, the average price for active users of banking services has decreased by 1% to EU70 globally, with price levels ranging from EU52 in Asia-Pacific to EU79 in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . However this global stability hides price variations between countries and regions. These are among the key findings from the fifth annual World Retail Banking Report* released today by Capgemini, ING and the European Financial Management and Marketing Association (Efma).

Different banking price variations across the world

North America increased the most (averaging 5.7%) resulting from higher prices for payments and cash utilisation; its price had declined during the three previous years due to fierce competition notably on account management fees. Asia-Pacific's price fell by 11.1% this year as a result of increased competition in Australia and India, particularly in payments and account management. European prices remained stable with a small 0.8% price increase across both Eurozone Eurozone
Noun

same as Euroland

Eurozone neurozona, zona euro

Eurozone nzona euro 
 and non-Eurozone countries.

Single Euro Payments Area The Single Euro Payments Area (SEPA) initiative for the European financial infrastructure involves the creation of a zone for the Euro in which all electronic payments are considered domestic, and where a difference between national and intra-European cross border payments does  (SEPA SEPA® Soft enhancer of percutaneous absorption Therapeutics A technology that enhances transdermal drug delivery. See Transcutaneous therapy. ) still drawing prices down in Europe eurozone

With the advent of SEPA, prices of pan-European payments - defined as the basket of products that will progressively be governed gov·ern  
v. gov·erned, gov·ern·ing, gov·erns

v.tr.
1. To make and administer the public policy and affairs of; exercise sovereign authority in.

2.
 by SEPA's pan-European standards and regulations - have decreased faster in Europe Eurozone than in the rest of the world, falling by 6.3% from EU41 to EU38.

Price to influence customer behaviour

Over the last two years, in their struggle to compete, banks used price to influence customer behaviour: they cut the price of sales influencers (such as current accounts, cards...) by 0.8% a year, reflecting their desire to remain competitive with the product prices customers can see most clearly, and therefore determine purchasing decisions and customer loyalty; they continue to use behaviour influencers to attract customers towards or repel re·pel  
v. re·pelled, re·pel·ling, re·pels

v.tr.
1. To ward off or keep away; drive back: repel insects.

2.
 them from certain products and service, cutting the price of less costly products (online banking or withdrawals at ATM) by 0.2% and raising those of more costly ones (cheques or withdrawals at banks) by 0.9% per year. Prices for unseen services, such as exceptions handling, which customers incur without choice or intent, remained flat, thus reflecting a reluctance to further provoke pro·voke  
tr.v. pro·voked, pro·vok·ing, pro·vokes
1. To incite to anger or resentment.

2. To stir to action or feeling.

3. To give rise to; evoke: provoke laughter.
 concern by regulators and consumer associations.

* The World Retail Banking Report 2008

Jointly produced by Capgemini, Efma and ING, the 5th annual World Retail Banking Report focuses on growth in domestic retail banking markets. Assessing the past levers used by the world leading banks, it explores the alternative distribution strategies that will enable them to pursue their growth organically in today's saturated saturated /sat·u·rat·ed/ (sach´ah-rat?ed)
1. denoting a chemical compound that has only single bonds and no double or triple bonds between atoms.

2. unable to hold in solution any more of a given substance.
 and slowly growing domestic markets. The report is based on internal analysis and in-depth interviews with 52 banking executives in 15 countries.

In addition, the report provides in-depth pricing analyses of retail banks in Europe, North-America, and Asia Pacific, based on data collected in 194 banks in 26 countries.

For a copy of the 2008 World Retail Banking Report, visit www.wrbr08.com

About Capgemini

Capgemini, one of the world's foremost providers of consulting, technology and outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working - the Collaborative Business Experience - and through a global delivery model called Rightshore[R], which aims to offer the right resources in the right location at competitive cost. Present in 36 countries, Capgemini reported 2007 global revenues of EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 8.7 billion (approximately US$12 billion) and employs over 83,000 people worldwide.

Capgemini provides deep industry experience, enhanced service Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information;  offerings and next generation global delivery to serve the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industry. With a network of 15,000 professionals serving over 900 clients worldwide, we move businesses forward with leading services and best practices in Banking, Insurance, Capital Markets and Investments.

For more information, please visit www.capgemini.com/financialservices.

About ING

ING is a global financial institution of Dutch origin offering banking, insurance and asset management to over 60 million private, corporate and institutional clients in over 50 countries. With a diverse workforce of about 120,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

Visit www.ing.com for more information.

About Efma, European Financial Management & Marketing Association

Efma is the leading association of banks, insurance companies and financial institutions throughout Europe. On a non-for-profit basis, Efma promotes innovation and best practices in retail finance by fostering debate and discussion among peers supported by a robust array of information services See Information Systems.  and numerous opportunities for direct encounters. Efma was formed in 1971 and gathers today more than 2,460 different brands in financial services worldwide, including 80% of the largest European banking groups.

Visit www.efma.com for more information.
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Publication:Business Wire
Date:Mar 12, 2008
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