Banking, Software Veteran Daniel Smith Joins MarketSoft as Vice President of Financial Services.Business Editors/High-Tech Writers LEXINGTON, Mass.--(BUSINESS WIRE)--April 28, 2003 New exec will identify target market sectors, accelerate sales of MarketSoft's financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. solution Twenty-year banking and software executive Daniel P. Smith today joined MarketSoft, the leader in enterprise marketing solutions, as vice president of financial services. Smith will be responsible for accelerating sales of MarketSoft's financial services solutions, identifying target market sectors, engineering customer-specific solutions and evangelizing for MarketSoft's fast-growing family of marketing process management software. Smith's experience includes various executive positions for Pegasystems Inc., a provider of rules-based business process management software. As vice president of product marketing, he organized product marketing around industry verticals such as wholesale banking, retail banking, and insurance. Smith also served as vice president of product marketing/product management for Politzer & Haney of Newton, Mass., where he established the company's first product marketing function and launched its fourth-generation corporate electronic banking product. He developed a strategic alliance with Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. and rolled out cash management, checking and wire transfer products. Most recently, Smith was managing director of financial services for Metatomix, Inc, the Waltham, Mass., maker of a Java-based enterprise application integration (EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together. ) platform, where he led the companies' successful entry into the financial services marketplace. "As a software company focusing intensely on specific customer needs in the financial services industry, we are thrilled to deploy an executive with Dan's rich background in software, banking, product management and vertical solutions," said Mike Kozub, MarketSoft VP and chief marketing officer. "If his track record is any indication, he'll make a big contribution to the success of MarketSoft." Smith started his career in 1984 as a credit card risk analyst at Chemical Bank, where he installed the bank's first voice response system and later managed the 141-employee account services department. Smith earned a bachelor's degree in industrial engineering from Columbia University Columbia University, mainly in New York City; founded 1754 as King's College by grant of King George II; first college in New York City, fifth oldest in the United States; one of the eight Ivy League institutions. and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration in finance from New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . About MarketSoft MarketSoft provides marketing process management software that drives new sources of revenue by connecting marketing activity with sales results. MarketSoft offers vertical industry solutions focused on specific revenue opportunities, such as cross sell, agent-driven-marketing and partner loyalty. These solutions are built on an innovative distributed architecture specifically designed for the extended enterprise and an award-winning product platform that increases marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , reduces operating costs, accelerates revenue conversion, and improves visibility across organizational boundaries. MarketSoft customers include AIG VALIC, Cisco Systems, T. Rowe Price T. Rowe Price (NASDAQ: TROW) is an independent global investment management firm and mutual fund manager based in Baltimore, Maryland. It was founded in 1937 by Thomas Rowe Price, Jr.. T. , Prudential, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , GE, FleetBoston Financial, American Express, Fidelity Investments, MetLife and Allstate. For more information, please visit www.marketsoft.com |
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