Banker Releases Social Network Marketing Ebook.REDONDO BEACH Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. , Calif. -- The Center for Financial Executive Education (CFEE CFEE Canadian Foundation for Economic Education CFEE Conference of Federal Environmental Engineers ) and CFEE Board member Jesse Torres today announced the release of Mr. Torres' latest ebook, "Community Banker's Guide to Social Network Marketing." Mr. Torres, author of the highly praised "Community Banker's Guide to Hispanic Marketing," addresses in his latest ebook the developing discipline of social network marketing and its impact on community bankers. In the Community Banker's Guide to Social Network Marketing, Mr. Torres addresses social networks, user demographics and the role of social networks within the greater sphere of social media. Also addressed at length is the development of viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. programs, consumer advocacy, conversational marketing, metrics and common pitfalls. A free copy of the Guide is available at www.JesseTorres.com/cbgsnm/cbgsnm.pdf. "This ebook is intended to provide community bankers with a roadmap to establishing a loyal and trustworthy reputation within the Web 2.0 world. As the influence of traditional marketing continues to fade and as peer-to-peer networks increasingly determine buying preferences, community bankers must understand the importance of incorporating social networks into the overall marketing plan of their organizations in order to maximize their inherent advantage over larger regional and national competitors," said Mr. Torres. "Social network marketing is about creating and nurturing conversations with consumers in order to determine how to best serve their needs while developing trust and respect. Community bankers' competitive advantage is based upon their ability to understand and meet the needs of their local communities. As such, community bankers are better positioned to take advantage of social networks than their larger peers." According to the Guide, the number of social network users grew 25% between June 2007 and June 2008. Further, as of June 2008, social network users represented 67% of all Internet users, as more than one-fifth of adults around the world visit social networking Web sites Following are the most popular social networking sites on the Web along with many innovators. There are many more, and sites emerge and wither away all the time. For more on social networking sites, see social networking site. The Pioneers www.myspace. . Jesse has launched an official Facebook page for the Community Banker's Guide to Social Network Marketing. Jesse invites readers to visit him on Facebook to provide comments and to continue the conversation that was started with the release of the Guide. Jesse Torres is President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Security Savings Bank savings bank, financial institution that, until recently, performed only the following functions: receiving savings deposits of individuals, investing them, and providing a modest return to its depositors in the form of interest. in Henderson, Nevada. He is a regular speaker at banking industry conferences and seminars, he serves on the West Coast Anti-Money Laundering Forum, Center for Financial Executive Education and is a former Chairman of the Los Angeles Junior Chamber of Commerce. Previously Mr. Torres was a regulator with the Office of the Comptroller of the Currency The Office of the Comptroller of the Currency (or OCC) was established by the National Currency Act of 1863 and serves to charter, regulate, and supervise all national banks and the federal branches and agencies of foreign banks in the United States. , a Senior Consultant with KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen Peat Marwick and a senior officer at several banks in the Los Angeles area. He is a graduate of UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX and the Pacific Coast Banking School at the University of Washington. Jesse can be reached by e-mail at MrJesseTorres@gmail.com. He can also be found on LinkedIn at www.linkedin.com/in/jessetorres. The Center for Financial Executive Education, a non-profit organization, provides educational and networking opportunities to America's financial executives. |
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