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BankZIP.com Appoints Chief Knowledge Officer to Head New CRM Program.


Business Editors

POTTSTOWN Pottstown, borough (1990 pop. 21,831), Montgomery co., SE Pa., on the Schuylkill River; settled c.1700, inc. 1815. The borough's industries include plastic and metal products, furniture, electronic and transportation equipment, chemicals, machinery, coaxial cable, , Pa.--(BUSINESS WIRE)--July 5, 2000

Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 banking alliance adds customer relationship management

program to its offering

Rick Elko, President of BankZIP.com, the world's first Internet banking alliance, today announced that Deborah Deborah (dĕb`ōrə), in the Bible, prophetess and judge of Israel, the only woman to hold that office. Under her guidance Barak conquered Sisera and delivered Israel from the oppression of the Canaanite King Jabin.  Wall has been selected as chief knowledge officer. Wall will develop and manage all aspects of BankZIP.com's new customer relationship management program, including database development and maintenance, statistical modeling and analysis, and creation and implementation of targeting strategies. Wall will also be responsible for all database marketing strategies including setting targeting criteria and campaign management and tracking.

Wall has more than twelve years of experience in database marketing and customer retention management. Prior to joining BankZIP.com, Wall spent five years as Senior Vice President and Director of Database Marketing and Modeling for MBNA MBNA Monument Builders of North America
MBNA Mercedes-Benz North America
MBNA Maryland Bank, National Association
MBNA Maryland Bank North America
MBNA Mount Baker Nurses Association (Bellingham, Washington) 
 America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name.  Bank, NA. At MBNA, her responsibilities included the development and management of a customer retention system, the creation and implementation of targeting strategies, statistical modeling and analysis. Under Wall's Wall's may refer to either of two British food brands.
  • Wall's ice cream
  • Wall's sausages
 management, her department grew by more than 700 percent and generated more than $75 million in revenue and costs savings annually.

"As the BankZIP.com alliance continues to build, the customer base of its alliance banks will grow," said Elko. "But because we are focused on community banks, customer satisfaction will remain our number one priority. With Deb heading our customer relationship management program, BankZIP.com can accurately and systematically offer individual consumers the services they want and need most."

Wall's previous positions include Vice President at CoreStates Bank, Manager of Target Marketing and Segmentation at Providian Direct Insurance, and Senior Marketing and Segmentation Analyst at Colonial Penn Colonial Penn Life Insurance Company is a Philadelphia, Pennsylvania based life insurance company. Colonial Penn's marketing campaign is aimed at senior citizens between the age of 50 and 85. They claim to offer insurance at a comparatively low rate without medical reviews.  Insurance. Wall holds an M.B.A. from Lasalle University and a B.S. from the University of Dayton The University of Dayton is one of the ten largest Catholic schools in the United States and is the largest of the three Marianist universities in the nation. It is also home to one of the largest campus ministry programs in the world. .

About BankZIP.com

BankZIP.com is the world's first Internet banking alliance and was created as a way for community banks to attract new customers through an extensive consumer marketing and awareness campaign. BankZIP.com provides new and existing customers with a superior Internet experience that includes an extensive product offering.

BankZIP.com can enhance existing Internet banking software for community banks that already offer Internet banking to customers, or it can be installed as a complete turnkey See turnkey system.  solution for banks with no Internet offering. Community banks can become part of the alliance in as little as 30 days.

BankZIP.com is built upon the foundation of the high quality customer experience and trust for which community banks are known. With BankZIP.com, customers of community banks have several banking options, including on-line, in person, on the phone, or banking through the mail. Customers also enjoy the use of all ATMs within the alliance without paying surcharges. Fully developed, BankZIP.com will support over 300 banks with as many as 4,000 branches and 5,000 ATMs across the nation.
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Publication:Business Wire
Date:Jul 5, 2000
Words:468
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