BankWest of Nevada Makes Million Dollar Investment in Las Vegas Monorail; Multi-Year Advertising/ATM Deal Unveiled at VIP Event in Las Vegas.
WHAT: It'll be raining money in Vegas when the BankWest of
Nevada "Moneyrail" rolls into town.
In an event befitting Las Vegas' world-class style,
hundreds of local elected officials, business leaders and
VIPs will gather for the dazzling unveiling of the
monorail's latest addition, the fire engine red BankWest
of Nevada monorail train, aptly called the "Moneyrail."
To demonstrate how Lady Luck may soon be upon riders of
the Las Vegas Monorail who use BankWest of Nevada ATMs
located on each of the monorail stations, confetti will
be shot from the cash slot of an oversized ATM machine
as it rises more than 20 feet into the air to meet the
arrival of the BankWest of Nevada-imaged monorail train.
The event will also signify the launch of a promotion
where monorail ATM users can actually win money just for
using the ATMs. BankWest of Nevada employee-winners of
their "Name-the-Train" contest and the developer of the
new Brand Promise slogan will also be awarded free
lifetime passes to ride the monorail and cash prizes.
WHY: BankWest of Nevada has committed to a million dollar,
three-year deal with the Las Vegas Monorail Company to
install ATMs on every monorail station and to be the first
local company to purchase advertising space on one of the
monorail's nine trains.
WHEN: 9 a.m. PT, Tuesday, July 19, 2005
WHERE: Las Vegas Monorail's Sahara Hotel & Casino Station
Southeast corner of Paradise Road and Sahara Avenue
INTERVIEWS: Interviews can be arranged with:
-- Larry Woodrum, president and CEO, BankWest of Nevada
-- Arthur Marshall, chairman of the board, BankWest of
Nevada
-- Robert Sarver, chairman and CEO, Western Alliance
Bancorporation
-- John Haycock, chairman, Las Vegas Monorail Company
-- Patrick Pharris, CEO, Promethean Partners LLC (the
company that brokered the deal with BankWest of
Nevada and all other advertisers of the monorail)
-- Francois Badeau, chairman, TransMax Group (co-creator
of the Las Vegas Monorail Team(TM))
MEDIA: Members of the media are invited to this event and to
participate on the BankWest of Nevada's "Moneyrail"
inaugural voyage.
To confirm attendance contact:
Sabrina Shannon 714-573-0899 or Sabrina@echomediapr.com.
On-site contact: Kim Long at 714-742-3373
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