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BankWest of Nevada Makes Million Dollar Investment in Las Vegas Monorail; Multi-Year Advertising/ATM Deal Unveiled at VIP Event in Las Vegas.


WHAT:       It'll be raining money in Vegas when the BankWest of
            Nevada "Moneyrail" rolls into town.

            In an event befitting Las Vegas' world-class style,
            hundreds of local elected officials, business leaders and
            VIPs will gather for the dazzling unveiling of the
            monorail's latest addition, the fire engine red BankWest
            of Nevada monorail train, aptly called the "Moneyrail."

            To demonstrate how Lady Luck may soon be upon riders of
            the Las Vegas Monorail who use BankWest of Nevada ATMs
            located on each of the monorail stations, confetti will
            be shot from the cash slot of an oversized ATM machine
            as it rises more than 20 feet into the air to meet the
            arrival of the BankWest of Nevada-imaged monorail train.
            The event will also signify the launch of a promotion
            where monorail ATM users can actually win money just for
            using the ATMs. BankWest of Nevada employee-winners of
            their "Name-the-Train" contest and the developer of the
            new Brand Promise slogan will also be awarded free
            lifetime passes to ride the monorail and cash  prizes.

WHY:        BankWest of Nevada has committed to a million dollar,
            three-year deal with the Las Vegas Monorail Company to
            install ATMs on every monorail station and to be the first
            local company to purchase advertising space on one of the
            monorail's nine trains.

WHEN:       9 a.m. PT, Tuesday, July 19, 2005

WHERE:      Las Vegas Monorail's Sahara Hotel & Casino Station
            Southeast corner of Paradise Road and Sahara Avenue

INTERVIEWS: Interviews can be arranged with:
            -- Larry Woodrum, president and CEO, BankWest of Nevada
            -- Arthur Marshall, chairman of the board, BankWest of
               Nevada
            -- Robert Sarver, chairman and CEO, Western Alliance
               Bancorporation
            -- John Haycock, chairman, Las Vegas Monorail Company
            -- Patrick Pharris, CEO, Promethean Partners LLC (the
               company that brokered the deal with BankWest of
               Nevada and all other advertisers of the monorail)
            -- Francois Badeau, chairman, TransMax Group (co-creator
               of the Las Vegas Monorail Team(TM))

MEDIA:      Members of the media are invited to this event and to
            participate on the BankWest of Nevada's "Moneyrail"
            inaugural voyage.

                    To confirm attendance contact:
      Sabrina Shannon 714-573-0899 or Sabrina@echomediapr.com.
              On-site contact: Kim Long at 714-742-3373
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 15, 2005
Words:353
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