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Bank shot: Sung Won Sohn plans to diversify Hanmi by marketing outside the Korean community and selling products outside the real estate sector.


SUNG Won Sohn Sung Won Sohn is a renowned American economist. He was named one of the top five most accurate economic forecaster in 2001 by Bloomberg News. Sohn studied economics at the University of Florida and earned a Ph.D. in Economics from the University of Pittsburgh.  is a newcomer celebrity in Koreatown. The former Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
 & Co. economist, considered a keen observer of the Federal Reserve and U.S. monetary policy, has left his home base in Minneapolis to take over as president and chief executive of Hanmi Financial Corp., the largest Korean-American bank in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Under Sohn's leadership, Hanmi plans to diversify into new products, from cash management to insurance. Sohn also wants to enter more non-Korean markets (the company already controls a 50 percent market share in Koreatown), and he wants to move the bank away from its concentration on residential real estate loans.

Question: Housing prices seem to be a big issue for you.

Answer: It's a real problem. It's not only an economic issue--it's a social issue for the nation. The average income folks-the police, the firemen, the schoolteachers--cannot afford to live in Los Angeles. The other thing is, if someone were to give you a house or your parents were to buy you a house, can you pay property taxes of 1.25 percent?

Q: You have first-hand experience.

A: I just sold my house in Minneapolis and I can't buy a house in Los Angeles because it's so expensive here. A couple of weeks ago, my wife came from Minneapolis to look for houses and we were going to spend two days looking in the Pasadena area. The realtor called and said there weren't enough houses to look at in our price range ($2 million to $4 million). And the ones we saw were terrible.

Q: You're talking about the housing market from a consumer's point of view. How about from the bank's side? Are you concerned about all the creative loans out there?

A: I worry about a housing bubble, both commercial and residential.

Q: Why commercial?

A: There's a growing disparity dis·par·i·ty  
n. pl. dis·par·i·ties
1. The condition or fact of being unequal, as in age, rank, or degree; difference: "narrow the economic disparities among regions and industries" 
 between the cost of commercial property in relation to the income it can generate. When the income-to-price ratio gets out of whack whack  
v. whacked, whack·ing, whacks

v.tr.
1. To strike (someone or something) with a sharp blow; slap.

2. Slang To kill deliberately; murder.

v.intr.
, which it seems to have done, there has to be a correction. We might at least maintain the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy.  and have a soft landing. But as you know, soft landings don't occur very often. Hopefully the correction will be slow and gradual. But it can come more rapidly than you realize. Clearly with residential, there is some regional bubble. In Minneapolis, people think I'm buying a mansion when I say I'm looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a house for $2 to $4 million. They ask me if I need a house that big, how many maids are you going to have?

Q: And you're telling them that in that price range, you can only get a fixer-upper?

A: (laughs) Clearly there is some concern.

Q: But you think the local economy still has legs?

A: The underlying economy is still very strong. Compared to the Bay Area, it's much more diverse. Here we've got low-tech, high-tech, international trade and tourism. If the underlying economy is diversified, then I feel better. When the economic pot spills over, that's when you get in trouble, which has been the case in Tokyo and in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. .

Q: Tell me about your stint working in the Nixon administration.

A: Back then, interest rates were at double-digits, so housing was really in the tank. Looking back, it's clear that Nixon wasn't really a financial person. He used to come to our meetings and talk about how he wanted to make sure every American had their own castle and he would bang the table for five minutes and then move on. Every Friday afternoon I wrote a one-page memo summarizing what happened in the financial markets during the week. One day I ran out of things to say so I wrote about the euro-dollar market. And the next morning, the memo came back to me with red ink red ink Health administration A popular term for financial losses. Cf in the Black.  on it in Nixon's handwriting HANDWRITING, evidence. Almost every person's handwriting has something whereby it may be distinguished from the writing of others, and this difference is sometimes intended by the term.
     2.
: "What the hell is the euro-dollar market?"

Q: How do you compare that period with today?

A: It was actually better back then than it is now. When interest rates go that high and when inflation goes that high, you know that things will improve, whereas in the current situation it's the other way around. The best thing we can hope for is a slow and gradual increase in inflation. It may deteriorate de·te·ri·o·rate
v.
1. To grow worse in function or condition.

2. To weaken or disintegrate.
 more rapidly, and it quite often does. So, to some extent, I feel less comfortable today than I did back then. That's one of the reasons why I'm trying to diversify the balance sheet of the bank. I want to have people with a variety of talents, not just real estate, and not just focused on Koreans.

Q: How can you ensure growth during a downturn?

A: The critical issue going forward will be loan losses. In the first quarter, we have loan losses of $61,000 on loan volume of $2.2 billion. Some of my Wells Fargo friends couldn't believe we had such low loan losses. This bank has very conservative underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
 standards. We insist on a loan-to-value ratio Loan-to-value ratio (LTV)

The ratio of money borrowed on a property to the property's fair market value.
 (the amount of a loan compared to the value of a property) of 65 percent. Other Korean banks have higher loan-to-value ratios of 70 to 75 percent and some Chinese banks are as high as 80 percent. It's because people in this community take great pride in real estate ownership.

Q: Why did you switch careers at the age of 60?

A: I always say that I came for three reasons: "Opportunity, opportunity, opportunity." If you look at our loans and deposits, it's been growing at an annual rate of 25 to 30 percent over the last five years.

Q: What about the concentration in residential real estate?

A: Non-real estate is obviously going to grow at a faster rate in the future. We're introducing new products like cash management services, asset-based lending Asset-Based Lending

A business loan secured by collateral (assets). The loan, or line of credit, is secured by inventory, accounts receivable and/or other balance-sheet assets.

Also known as "commercial finance" or "asset-based financing".
, specialized lending to churches, doctors and lawyers and money management. There's a lot of money out there but no one in this community is managing it. We need to upgrade existing products like credit cards. Right now, our own employees aren't even using our own credit card--so it's hard to get them to sell something that they don't even use.

Q: It sounds like you want to compete with the big banks?

A: Part of that is necessity. Many of our customers have become large and more sophisticated. And they may try to leave us and move to more mainstream banks if we do not have the right mix of products. So not only do we need sales and services, we need the products to satisfy their needs.

Q: You already have a 50 percent market share in Koreatown. Where do you grow from here?

A: Actually, almost 50 percent of our assets come from non-Korean markets. We are one of the largest lenders in low-income housing in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . We've also had success in serving non-Koreans, like Moroccans or Iranians, mostly because we try to hire outside the community.

Q: There was a lot of management turnover last year when you took the job. What happened?

A: When I first came on, a lot of the senior management team left. We had about 22 percent turnover, which is roughly the same as at Wells Fargo. The upside Upside

The potential dollar amount by which the market or a stock could rise.

Notes:
This is basically an educated guess on how high a stock could go in the near future.
See also: Bull, Downside
 is that I hired 11 new senior managers and now we have our team in place.

Q: Why is it so tough to keep people?

A: The Korean banks have a reputation for board meddling med·dle  
intr.v. med·dled, med·dling, med·dles
1. To intrude into other people's affairs or business; interfere. See Synonyms at interfere.

2. To handle something idly or ignorantly; tamper.
. So it's been tough to get people to come to a Korean bank. That is one of the reasons I signed a six-year contract. I wanted to have the luxury of building the bank over a number of years rather than being focused on managing the bottom line for the short-term.

Q: There are at least six new banks that have started in Koreatown in the past two years. What's your outlook for new financial institutions?

A: It's very similar to the dot-corn boom. Historically, if you look at all these boom and busts In economics, the term boom and bust refers to the movement of an economy through economic cycles. The Boom-Bust economic cycle
According to most economists, an economic boom is typically characterized by an increased level of economic output (GDP), a corresponding
, the booms occur because the cost of money is so low. It's almost free, which was the case with the dot-com bubble Refers to the late 1990s during which countless Internet companies were riding an enormous wave of enthusiasm that pushed their stock valuations into the stratosphere even though they never made a penny. . To some extent, that's what's happening in Koreatown. If I quit tomorrow, I could raise $40 to $50 million within 24 hours to start a new bank. The problem is that people believe investing in banks is a sure way to make quick money. But there's going to be consolidation in the Korean market. Right now there are four top local banks--Hanmi, Nara Bank, Center Bank and Wilshire Bank. I predict that only two will be left in the next five years, and one of them will be Hanmi.

Sung Won Sohn

Title: President and Chief Executive

Company: Hanmi Financial Corp. and Hanmi Bank

Born: 1945, Seoul, South Korea

Education: Ph.D., University of Pittsburgh; B.A., University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes.  

Career Turning Point: Being named senior economist on the President's Council of Economic Advisors

Most Admired Person: Billy Graham Noun 1. Billy Graham - United States evangelical preacher famous as a mass evangelist (born in 1918)
Graham, William Franklin Graham
 

Personal: Married, one son

Hobbies: Golf, skiing, traveling
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Title Annotation:PEOPLE
Comment:Bank shot: Sung Won Sohn plans to diversify Hanmi by marketing outside the Korean community and selling products outside the real estate sector.(PEOPLE)
Author:Berry, Kate
Publication:Los Angeles Business Journal
Article Type:Interview
Geographic Code:1USA
Date:Jun 20, 2005
Words:1507
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