Bank of the West Strikes Gold as ``Official Bank of Sears Point Raceway''.Business & Sports Editors SONOMA, Calif.--(BUSINESS WIRE)--April 9, 2001 Bank of the West and Sears Point Raceway have formed a partnership that will make the western regional banking company the "Official Bank of Sears Point Raceway." The three-year agreement will give Bank of the West a significant signage package at the raceway and a major business-to-business initiative, plus consumer promotional rights to use the Sears Point Raceway name and logos. "With Bank of the West's geographic presence throughout the West, this is a terrific fit for Sears Point Raceway and we look forward to building promotions that build business for Bank of the West," said Tim Schuldt, Vice President of Sales/ Marketing at Sears Point Raceway. "This relationship will also help us build our brand throughout the West Coast." Bank of the West will install two permanent on-site ATMs at Sears Point Raceway. The two companies will also develop event-specific promotions to help support the bank's consumer efforts. Bank of the West will also receive banner placement on Sears Point Raceway's Web-site (www.searspoint.com) and have an information booth for fans at major events. Bank of the West begins its relationship with Sears Point Raceway as the facility continues work on its $35 million modernization plan that will transform the raceway into one of the premier entertainment and motorsports venues in the country. Bank of the West, with more than $11 billion in assets and growing, serves the personal and business banking needs of customers in Northern California, Oregon, New Mexico, Nevada, Washington and Idaho. San Francisco-based Bank of the West has been serving the needs of its customers for 127 years. Bank of the West is a subsidiary of BancWest Corporation (NYSE NYSE See: New York Stock Exchange : BWE BWE Best Week Ever (TV show) BWE Bundesverband Windenergie eV (German Wind Energy Association) BWE Ballast Water Exchange BWE Braunschweig Germany (airport code) ). Sears Point Raceway is owned by Speedway Motorsports Inc (NYSE: TRK)., a leading marketer and promoter of motorsports entertainment in the United States. SMI also owns and operates the following premiere facilities: Atlanta Motor Speedway Atlanta Motor Speedway (formerly Atlanta International Raceway) is a superspeedway in Hampton, Georgia, twenty miles (32 km) south of Atlanta. It is a 1.54-mile (2.48 km) quad-oval track with a seating capacity of over 125,000. It opened in 1960 as a 1.5 mile standard oval. , Bristol Motor Speedway Bristol Motor Speedway, originally known as Bristol International Raceway and Bristol Raceway is a NASCAR short track located in Bristol, Tennessee. It was constructed in 1960, and held its first NASCAR race on July 30, 1961. , Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. , Las Vegas Motor Speedway Las Vegas Motor Speedway, located in Clark County, Nevada, just outside Las Vegas, is a 1,200 acre (4.9 km²) complex of four different tracks for automobile racing. The complex is owned by Speedway Motorsports, Inc., which is headquartered in Charlotte, North Carolina. and Texas Motor Speedway Texas Motor Speedway is a superspeedway located in the northernmost portion of the U.S. city of Fort Worth, Texas -- the portion located in Denton County, Texas. The track layout is very similar to Atlanta Motor Speedway and Lowe's Motor Speedway (formerly Charlotte Motor . SMI also provides food, beverage and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. |
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