Bank of Botetourt Selects BSG Financial's Re$ubmitIt for Electronic Check Recovery; Bank Helps Commercial Accountholders Save Time, Increase Income.

LOUISVILLE, Ky. -- BSG Financial, LLC, a provider of profit-enhancing programs and marketing services to the financial industry, announced that Buchanan, Va.-based Bank of Botetourt has selected its electronic check recovery solution, Re$ubmitIt(R), to meet the needs of its commercial accountholders and increase revenue.

Bank of Botetourt, a member of the Virginia Association of Community Bankers (VACB), implemented Re$ubmitIt after the VACB recently endorsed the program as an exemplary electronic check recovery solution for its member banks. With Re$ubmitIt, Bank of Botetourt's commercial accountholders can potentially double collections from checks returned due to non-sufficient funds (NSF), while decreasing time and resources associated with the collection process.

"Re$ubmitIt enables our commercial accountholders to save time and money in the check collection process with the added ability to increase the number of NSF checks collected electronically," said Lyn Hath, president of Bank of Botetourt and chairman of the VACB Services Committee. "Re$ubmitIt provides our bank with the unique opportunity to build stronger relationships with our commercial accountholders by enabling profitability on both ends. By providing our accountholders with this value-added service, they are able to spend less time collecting checks that may have previously been written off as bad debt."

Re$ubmitIt, utilizes electronic check re-presentment technology, via the Automated Clearinghouse Network (ACH), to re-present NSF checks to a check writer's account for payment. The program captures 100 percent of the face value of all checks collected electronically.

"Re$ubmitIt enables Bank of Botetourt to provide their business accountholders a proven solution to bad check collection," said Barrett Nichols, founder and CEO of BSG Financial. "On average, the service increases collection -- from 40 percent to 80 percent-- of NSF checks that have already been presented one time to the check writer's account. Moreover, at no additional cost to the businesses, Re$ubmitIt enables them to focus on serving their customers instead of collections."

About Bank of Botetourt

Buchanan, Va.-based Bank of Botetourt ($255 million in assets) was founded in 1899. With eight retail offices in Buchanan, Daleville, Eagle Rock, Troutville, Bonsack, Lexington, Peters Creek and Fairfield, the bank provides consumer and business services.

For more information, please visit www.bankofbotetourtonline.com

About BSG Financial, LLC

Louisville, Ky.-based BSG Financial develops and manages innovative, profit-enhancing programs for the financial industry. Its flagship program, "The Responsible Approach(TM)", uniquely provides the industry's first outsourced solution for courtesy overdraft management, CourtesyConnect(TM), as well as the in-house OverdraftHonor(R) program. These "Responsible Approach(TM)" programs offer revenue enhancement, a conservative approach to customer and risk management, as well as ongoing technical and customer service. In addition, BSG Financial offers other profit-enhancing programs that increase retail account openings; outsource collections; repair damage caused by identity theft; and significantly increase collections on bad checks. BSG Financial is privately owned and has offices in Kentucky, Texas, Massachusetts and Pennsylvania. For more information about the company, visit www.BSGfinancial.com.