Bank of America And AOL Time Warner Announce Multi-Platform Advertising Alliance.Business Editors CHARLOTTE, N.C. And NEW YORK--(BUSINESS WIRE)--July 10, 2001 Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. To Be Promoted Across AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Media Properties AOL Time Warner To Advertise Through Bank of America's Web-Enabled ATMs, Banking Centers and Other Channels Bank of America and AOL Time Warner today announced a multi-platform advertising agreement that will allow each company to reach a wide audience of potential customers through a vast range of media channels. Under the multi-year agreement, Bank of America will be promoted across AOL Time Warner's unparalleled range of media properties, and AOL Time Warner will launch advertisements across Bank of America's broad range of banking channels such as ATMs, statements, and other areas. The alliance includes a variety of programming for Bank of America, such as sponsorships on selected Turner television properties and promotion within Time Inc. magazines and AOL Time Warner online assets. Bank of America will gain exposure to new audiences through exclusive sponsorship elements with CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and CNNfn (relaunching as CNN Money later this year). To help build the Bank of America brand platform of "ingenuity," Bank of America will be the exclusive sponsor of the "ingenious shot of the day" feature on CNN Sports Tonight and the "stroke of ingenuity" feature during PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used. (2) (Programmable Gate Array) See gate array and FPGA. golf and Wimbledon tennis. As part of this innovative media alliance, AOL Time Warner will advertise across several Bank of America channels, including Web-enabled ATMs, telephone banking and banking centers across the nation. "We're delighted to enter into this new alliance with AOL Time Warner which gives us new, breakthrough ways to build our brand and reach our target households," said Barbara J. Desoer Barbara J. Desoer is the Chief Technology & Operations Officer at Bank of America Corporation. Desoer joined Bank of America in 1977. She received her B.A. in mathematics from Mount Holyoke College in 1974 and her MBA from the University of California, Berkeley. , Bank of America Consumer Products Executive. "This agreement marks the first time another company has launched advertising of this scale on Bank of America channels. I see this agreement as a testimony to the strength, reach and reputation of the Bank of America franchise and brand." "This multi-platform media and marketing alliance exemplifies the kind of client-tailored initiatives we can bring to smart advertisers like Bank of America, relying on the enormous depth and breadth of assets across AOL Time Warner's range of media properties, including our news and entertainment television networks," said Bob Pittman, Co-Chief Operating Officer, AOL Time Warner. "We're pleased to play a key role in helping Bank of America improve the efficiency and effectiveness of building and maintaining their consumer relationships, while employing their strong customer connections to extend AOL Time Warner's brands and reach new audiences." About Bank of America Bank of America stock (ticker: BAC BAC abbr. blood alcohol concentration ) is listed on the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Pacific and London stock exchanges London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. . The company's Web site is www.bankofamerica.com. News, speeches and other corporate information may be found at www.bankofamerica.com/newsroom. About AOL Time Warner Inc. AOL Time Warner (NYSE NYSE See: New York Stock Exchange : AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, TV networks and filmed entertainment. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion