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Bank name changes.


Bank name changes: Financial institutions (including banks, thrifts, investment houses, brokerages and mutual funds) accounted for 23 percent of all corporate name changes in 2003, according to Enterprise IG, New York, a brand and identity consultancy. This category accounted for the second-largest number of name changes. The majority of names changes were caused by corporate restructuring, including mergers and acquisitions, divestitures, sales of assets and spin-offs, the company said.

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Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2004
Words:69
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