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Articles

Title	Author	Type	Date	Words
You can participate in the 2008 ABA bank marketing survey.			Apr 1, 2008	186
Electrum Marketing Selected as De Novo Bank Marketing Agency by Several Florida Banks.			Mar 18, 2008	309
Effective marketing leadership class added to school of bank marketing.			Mar 1, 2008	560
The ABA School of Bank Marketing moves to Southern Methodist University.			Dec 1, 2007	518
American Bankers Association School of Bank Marketing & Management.			Sep 3, 2007	39
Sixty-three students graduate from 2007 ABA School of Bank Marketing.			Sep 1, 2007	633
Electrum Marketing Offers De Novo Bank Marketing Package to Start Up and Emerging Banks.			Jun 25, 2007	219
A sweepstakes was a key component of this business checking campaign.		Brief article	May 1, 2007	209
New quick-glance guide spells out member benefits.			Jan 1, 2006	1094
Continuing education quiz.	Bernstel, Janet Bigham		Nov 1, 2005	424
Sara Watkins named as new chair of the network council.			Nov 1, 2005	1017
'Tis is the season.	Montelone, Jim		Nov 1, 2005	1307
Your compliance officer: friend or foe? You put your heart and soul into a campaign only to hear at the last minute that, 'You can't do that.' Maybe your bank needs to review and rethink the whole marketing-compliance relationship.	Bernstel, Janet Bigham	Cover Story	Nov 1, 2005	2404
Marketing's role: business decisions made in the wake of a disaster.			Nov 1, 2005	684
How to get your CEO's attention: many chief executive officers underestimate, undervalue and underutilize marketing. If you are faced with this situation, here are a few smart countermoves that can help raise your profile.	Wemmers, Rick		Sep 1, 2005	1432
Advertising free checking can sometimes be a risky proposition.			Sep 1, 2005	339
How to market to a new demographic segment: twixters.			Jun 1, 2005	532
AIB offers five marketing and sales classes.			Apr 1, 2005	601
Role call.	Marlin, Brenda	Brief Article	Apr 1, 2005	251
Sales Asset Manager.		Brief Article	Nov 1, 2004	62
The envelope: does it invite the recipient to look inside?	Turner, Jim		Nov 1, 2004	529
When marketing is a no-no: how to painless educate your customers about a bank service when promotion is taboo.	Flowers, Robert Sr.; Morrissey, Travis		Nov 1, 2004	1404
The power of the purse.	Bernstal, Janet Bigham		Nov 1, 2004	2275
Which structure works best: centralized or localized?	Hall, Robert		Nov 1, 2004	772
Direct Mail Single.		Brief Article	Nov 1, 2004	99
Have a marketing problem? These papers can provide help.		Brief Article	Oct 1, 2004	234
Conference reflections.	Marlin, Brenda	Brief Article	Oct 1, 2004	239
Forty-nine entries win honors in 2004 ad awards competition.			Oct 1, 2004	1155
Winning the keyword ad game.	Hatch, Cary		Oct 1, 2004	408
The value of a hedgehog strategy.	Motley, L. Biff		Oct 1, 2004	542
New marketing score helps reduce customer acquisition costs.		Brief Article	Oct 1, 2004	138
Let's dance: achieving maximum synergy with your advertising or marketing agency is like perfecting a dance partnership. Here's how to develop a good working relationship that enables performance to soar from the ordinary to the extraordinary.	Hatch, Cary		Oct 1, 2004	1673
Shemp, Larry, & Moe got it wrong! Building effective teamwork does not have to look as chaotic as an old Three Stooges comedy short. The secret is to establish ground rules that encourage mutual support (No slapping! No eye pokes!)--and then enforce the code.	Mooney, Jim		Oct 1, 2004	1447
Cross-selling to small-business customers.		Brief Article	Oct 1, 2004	101
Practical tips for bankers.	Cooper, Martin M.		Aug 30, 2004	1060
Get smart about credit.		Brief Article	Jul 1, 2004	255
Prove advertising success: measure it!	Hatch, Cary		Jul 1, 2004	508
A Back-to-school marketing idea.			Jul 1, 2004	469
Sarbanes-Oxley: will it add to the finance department's role in marketing?			Jul 1, 2004	306
Welcome new ABA Marketing Network Members.		Brief Article	Apr 1, 2004	259
The profit pursuit: but there are a lot of conflicting approaches for doing this. Which works best? We asked three 'profit prophets' for their perspectives on this and related issues. To identify customer segments that offer good returns, marketers have to measure profitability.	Bernstal, Janet Bigham	Cover Story	Apr 1, 2004	1833
Do you know?		Brief Article	Mar 1, 2004	198
Statement inserts: low cost, high return.	Turner, Jim		Mar 1, 2004	566
Hybrid printer.		Brief Article	Mar 1, 2004	74
Check-image makeover: how to market an imaging service to your checking-account customers ... so that they won't weep, balk, demand to continue receiving their cancelled checks or threaten to take their business across the street!	O'Boyle, Ed; Rasmussen, Steven		Mar 1, 2004	2019
Streeeeetch your budget dollars: when fiscal support for marketing is constrained, you can generate more bang for the buck by adopting or supplementing strategies such as partnering, co-locating, co-branding and sponsorships.	Bernstal, Janet Bigham	Cover Story	Mar 1, 2004	2652
New center demonstrates, tests innovative retail banking concepts.			Mar 1, 2004	288
Graduate to a new level of marketing success.	Donnelly, James H., Jr.; Simmons, Thomas C.		Jan 1, 2004	2721
It's official: 76 graduate from ABA School of Bank Marketing.		Brief Article	Sep 1, 2003	192
How much will it cost? (Direct Mail Essentials).	Turner, Jim		Jun 1, 2003	693
Bottom-line marketing: You're not accomplishing your mission unless your eye is fixed firmly on the revenue and profit side of your bank's income statement. (Feature).	Diesel, Paul M.		Jun 1, 2003	2748
Services Directory.			Jan 1, 2003	2118
Market Line Associates. (Service Providers).		Brief Article	Dec 1, 2002	61
Can't be a bank without a vault.	Kaelble, Steve		Mar 1, 1999	535
To laptop or not to laptop.	Caner, John		Mar 1, 1998	2820
Takeover targets dwindle as L.A. banks disappear.	Booth, Jason	Industry Overview	Sep 29, 1997	1372
Statements to Congress.			Aug 1, 1996	4517
The crucial mechanics of secondary marketing.	Schneider, Howard	Cover Story	Apr 1, 1996	3805
New retail banking study shows many common marketing assumptions are "myths"; Andersen Consulting Strategic Services' findings are counter-intuitive.			Oct 31, 1995	660
Banking markets and the use of financial services by households.	Wolken, John D.		Mar 1, 1992	5230
Stocking a full line.	Hennessy, James L., Jr.		Jan 1, 1991	2728
Getting an edge.	Portner, Fred		Jan 1, 1991	3704
Promising affiliations (mortgage lenders affiliating with corporations and membership groups as a new method of marketing) (Cover Story)	Schneider, Howard	Cover Story	Nov 1, 1990	3717
Boardroom view.	Hewitt, Janet Reilley		Nov 1, 1990	1123
The service commodity: lenders today should avoid solely competing with numbers and let their service quality shine.	Greene, Richard		Oct 1, 1990	3838
Banks lure older customers with a plethora of perks: institutions compete for the market with the most deposits.	Goldgarber, Arthur		Jun 11, 1990	1103
Bank branches prosper through mining location: community involvement helps bankers pick products.	MacNeil, V.		Jun 11, 1990	685
Marketing evolution.	Dallas, William D.		Jun 1, 1990	1987