Bank Shot.

The Los Angeles Lakers and Pasadena-based East West Bank, a wholly owned subsidiary of East West Bancorp, announced a partnership for the current season. The sponsorship includes tele vision and arena fights to have the company's name announced at a game's tip-off.

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"There is a nice connection between the east and west baskets and our goal of bridging ties between Asia and America," said Emily Wang, senior vice president of East West.

The deal also gives East West involvement in community efforts. The company will be a sponsor for the Lakers' various holiday events under the Season of Giving program and other community events throughout the year.

East West will invite some of the non-profit and youth organizations that it works with in the community to take part in events co-sponsored with the team. Some players, coaches and Laker Girls are expected to make various appearances at these events.

"The community part is the core for both organizations," said Wang. "It's a very important part of our business model."

Staff reporter David Nusbaum can be reached at [phone], ext. 236, or at [e-mail].