Bank Hires New Marketing Officer.Business Editors ELKO ELKO Elektrolytkondensator (German) , Nev.--(BUSINESS WIRE)--Nov. 6, 2000 Great Basin Great Basin, semiarid, N section of the Basin and Range province, the intermontane plateau region of W United States and N Mexico. Lying mostly in Nevada and extending into California, Oregon, Idaho, and Utah, it is bordered by the Sierra Nevada on the west, the Bank of Nevada Nevada (nəvăd`ə, –vä–), far western state of the United States. It is bordered by Utah (E), Arizona (SE), California (SW, W), and Oregon and Idaho (N). has announced the appointment of Carol Huether as their new Marketing Officer. President and Chief Executive Officer Terry Sullivan Terry Sullivan was a fictional character in the British Soap opera Brookside, played by Brian Regan. Terry first appeared a few episodes after the series made its debut in 1982. explained, "As we continue to grow and serve our communities, we knew the time was right to expand our marketing efforts to a full time position. Carol will be responsible for marketing and new business development for both Great Basin Bank and Great Basin Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. ." Huether has over 16 years experience in marketing and management in a wide variety of industries, but began her career in a community bank in southern Idaho Southern Idaho is a generic geographical term roughly analogous with the areas of the U.S. state of Idaho located in the Mountain Time Zone. It particularly refers to the combined areas of the Boise metropolitan area, the Magic Valley and Eastern Idaho. . In addition to marketing financial services, she served as national marketing director for an agricultural equipment manufacturer, spent five years as the marketing director for a television station, and most recently marketed in the gaming, entertainment and hospitality industry here in Elko. Huether has a bachelor's degree in business management. Her management skills and knowledge were assets in her marketing positions, and also enabled her to start up a new business entity while at the television station, and to successfully manage a small retail store. Sullivan states, "Carol's diverse background and management skills are as valuable to us as her marketing expertise. She has the ability to see our banking services and products from our customers' perspective. Since our focus remains firmly fixed on serving the needs of our customers, this insight will be very helpful as we move ahead." |
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