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Bango and Crisp Wireless Answer Entertainment Industry's Call for Mobile Content Delivery.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Mobile content delivery innovator Crisp Wireless and mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  enabler Bango today introduced an end-to-end software solution that answers the entertainment industry's call for a solid, proven method of commercializing mobile content anywhere, immediately.

The direct-to-consumer solution combines Crisp's expertise in mobile content provisioning with Bango's superior content discovery, identification and billing. This combination of services is critical to consumer brands seeking to reach people more broadly through their mobile phone. Brands leverage their mainstream marketing such as advertising and promotions to connect users to mobile content.

The two companies have enabled mobile content delivery for major brands including NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Hearst Corp., News International, Universal Music and Dennis Publishing Dennis Publishing Ltd. is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in both the UK and USA, with a turnover exceeding £200 million a year. .

Industry analysts LogicaCMG forecast consumer demand worldwide for downloadable mobile phone content to triple in the next 12 months, creating a $9.1 billion market. This explosive growth is prompting brands to search for the most rapid and efficient way of mobilizing their content to users anywhere in the world. At the same time, mobile phone users, still somewhat restricted by differences in network and handset technologies, are trying to figure out how to pay for content in an easy manner.

"We are, quite literally, providing the missing link in the globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 of mobile content. Mobile users don't recognize international boundaries so it's vital that a mobile content service works well in all countries and brands can collect payment for their content no matter where the user is located," said Ray Anderson The following notable people are called Ray Anderson
  • Ray Anderson (boxer)
  • Ray Anderson (broadcaster)
  • Ray Anderson (musician)
  • Ray Anderson (entrepreneur)
, Bango CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

Bango, the world's largest direct channel for mobile content, enables fast, easy access to mobile sites for users, provides user identification to content providers and then enables consumers to pay for mobile content using the best available payment method - on any network, anywhere in the world.

Crisp Wireless is a leading provider of next generation mobile content management and wireless delivery software applications to media and entertainment companies. Crisp Wireless' mLogic(TM) Media 3G product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media 3G provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

"The value of Bango's carrier relationships, and their vast array of content provider relationships affords our customers a strong global partner for content delivery solutions," said Boris Fridman, CEO of Crisp Wireless. "Combining Crisp's expertise in mobile content provisioning with Bango's superior content discovery and billing offers any of our joint customers a solid, proven method of monetizing their mobile content anywhere, immediately."

About Bango

Bango has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the mobile operator's mobile content portals. Leading mobile operators including Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their "direct-to-consumer" business. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly - irrespective of irrespective of
prep.
Without consideration of; regardless of.

irrespective of
preposition despite 
 mobile operator. For further information, go to www.bango.com.

About Crisp Wireless

Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the emerging mobile marketplace. The mLogic 3G technology solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. Crisp's customers include such major media and entertainment companies as AOL, IMG IMG International medical graduate, see there , the Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , NBC Olympics, and others. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

EDITOR'S NOTE: Color photographs of Crisp Wireless CEO Boris Fridman, Bango CEO Ray Anderson, or screen shots of Crisp Wireless or Bango applications are available.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 2005
Words:655
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