Bango Pinpoints Best Performing Mobile Ad Campaigns and Avoids Advertisers Paying Too Much.Provides independence from third party advertising channels LONDON -- Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for, says Bango. With the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) reporting the need for "independent testing and scrutiny to build trust and confidence in the mobile advertising", Bango aims to fill this gap with a service that provides hard data, free from any vendor bias. The new goal comparison feature helps marketers measure the return on investment for campaigns across different ad networks to make smarter buying decisions. The Bango User ID technology offers a level of precision not found with other mobile analytics products by providing a reliable and persistent identity for every mobile user. It tracks real people as they enter a mobile website from different sources and reach a defined goal - such as click to call, buying content or downloading downloading - download an application. "It's not the number of hits on your site that ultimately matters but whether they convert into value for the business," said Ray Anderson The following notable people are called Ray Anderson
"Businesses that aggregate traffic from a wide variety of sources and want an independent way of ensuring the traffic they receive is what they paid for, can use Bango Analytics as their trusted auditing tool," adds Anderson Anderson, river, Canada Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic . Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and use it free of charge. Try it at http://www.bango.com/analytics. About Bango Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange. Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (AIM:BGO BGO Bismuth Germanate BGO Baguio City (Philippines) BGO Blinding Glimpse of the Obvious BGO Bergen, Norway - Flesland (Airport Code) BGO Blue and Gold Officer (United States Naval Academy) ). Learn more at www.bango.com |
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