Bango Lets Marketers 'See' Visitors to Mobile Internet Sites and Track Success of Marketing Campaigns.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Bango today introduced the new Bango Vision package with tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. sites. Bango Vision provides detailed and accurate insights into a mobile customer base, across hundreds of mobile networks worldwide. For the first time, the effectiveness of mobile advertising and marketing campaigns and their return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) can be accurately measured. Bango has tens of millions of mobile user profiles in the Bango's global platform, each profile contains data on spending behavior, user history, lifetime value plus the user's country, network and handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. . In addition to this data profiling Data profiling is a process whereby one examines the data available in an existing database and collects statistics and information about that data. The purpose of these statistics may be to:
"Although common on the PC Internet, information on visitor location, buying habits and surfing patterns is very difficult to obtain in the mobile internet space," said Roger Entner, vice president and industry analyst, Ovum. "Getting much more detailed and accurate information on visitors is important to the emerging mobile advertising industry." With Bango Vision, brands can: * Track visitors to better understand customer habits and trends * Identify new and repeat visitors and deliver appropriate content to them * Personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. mobile internet sites in real-time as visitors interact with the site * Track where users are coming from - their country and network * Target users in different countries with different campaigns * Tweak To make minor adjustments in an electronic system or in a software program in order to improve performance. See calibrate. 1. tweak - To change slightly, usually in reference to a value. Also used synonymously with twiddle. mobile campaigns to achieve greater success * Equip ad sales teams with key performance data "Only Bango has the platform to provide detailed insights into mobile users on a global scale," said Andy Bovingdon, vice president of Product Marketing at Bango. "Brands use Bango to leverage the mobile multiplier effect Multiplier Effect The expansion of a country's money supply that results from banks being able to lend. The size of the multiplier effect depends on the percentage of deposits that banks are required to hold on reserves. - to target and reward the most active mobile customers. Brands also get a greater insight into their marketing by comparing the responses from online advertising, PC website marketing and off-line promotion of mobile services." Bango Vision is ideal for ad-funded mobile sites or brands developing a mobile strategy that does not include chargeable premium content. Mobile sites can be integrated with leading search and discovery solutions worldwide allowing customers to track the return on investment for premium search and advertising campaigns. Bango Vision also provides promotional tools which brands use in their mainstream marketing to drive traffic from print, broadcast and web channels to the mobile site. Leveraging the existing marketing programs enables brands to continue the direct relationship they have with their consumers on the mobile phone. Bango Vision will be available in February 2007. To learn how businesses of all sizes are using Bango to seize the opportunity to engage directly with their consumers on the mobile internet, visit www.bango.com. About Bango Bango helps brands, businesses and individuals succeed on the mobile internet. Bango's open platform drives traffic to mobile sites; identifies and provides information about consumers visiting mobile internet sites; and makes it easy to sell mobile content direct to consumers, worldwide. One-time integration with the Bango platform enables content providers to interact with tens of millions of end users without the complexities of integrating with each mobile operator in turn. Thanks to Bango's partnership with operators worldwide, the mobile internet is open to everyone. Users in more than 130 countries via more than 250 operators use Bango to access and pay for content. Bango has offices in the USA, UK, Germany and Spain and is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (AIM: BGO BGO Bismuth Germanate BGO Baguio City (Philippines) BGO Blinding Glimpse of the Obvious BGO Bergen, Norway - Flesland (Airport Code) BGO Blue and Gold Officer (United States Naval Academy) ). To learn more, go to www.bango.com |
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