Bango First to Offer Both Site and Campaign Mobile Analytics.Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. browsing their site. This new site analysis capability in the latest release of Bango Analytics, v3.0, complements existing campaign analysis functionality and features enhanced image tag technology to identify unique users. "No one but Bango has a mobile analytics service that provides an accurate unique visitor count," said Ray Anderson The following notable people are called Ray Anderson
With site analysis added to its mobile analytics service, Bango now provides the two metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. most sought after by website owners: the number of unique visitors and conversion rates from mobile marketing campaigns. Results of a recent survey of more than 550 mobile website owners, commissioned by Bango, showed that the "most important" data point for them is unique visitor count. Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. gave the following answers to the question: "Which of the following mobile web metrics are important to you?" * The daily/weekly/monthly number of unique visitors to your mobile website - 80% * Conversion rates/effectiveness of mobile marketing - 71% * New/repeat visitors - 58% * Information about the handsets your visitors use - 54% * Location - 50% * The mobile networks used by visitors to your mobile website - 41% To provide the highest levels of accuracy, Bango provides two different techniques for capturing mobile metrics - link tracking for campaign analysis and page tracking for site analysis. The new site analysis feature is easy to implement - one line of html code is placed in each page to be tracked without the need to install anything on the server. A site summary report provides a high level view on the key metrics for a mobile website, including unique visitor numbers so it's easy to see how the mobile site is performing. Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge for up to 100,000 page visits per month. Try it at www.bango.com/analytics. Customer quotes: "Chances are when you discover damage to the windows of your car, the one thing you'll have to hand is a mobile phone so we developed a mobile site to make it even easier for people to book an appointment to have the damage fixed," said Chris Smith Chris Smith is the name of: In politics:
How it's done Capturing an accurate picture of the number of unique visitors is more complex on mobile than on the PC web. Cookies aren't reliable on mobile phones and IP addresses belong to the network operator rather than the end user. For each individual that clicks on an ad or browses a site, a privacy protected Bango User ID is created, compiled through sophisticated WAP gateway (Wireless Application Protocol gateway) Software that decodes and encodes requests and responses between the smartphone microbrowsers and the Internet. It decodes the encoded WAP requests from the microbrowser and sends the HTTP requests to the Internet or to a local profiling, data from browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used analysis, session information and network interactions. This unique user ID enables Bango to distinguish between new and repeat users and therefore quantify precisely the number of unique visitors. About Bango Bango delivers the technology that makes the mobile web simple. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Bango is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (AIM:BGO BGO Bismuth Germanate BGO Baguio City (Philippines) BGO Blinding Glimpse of the Obvious BGO Bergen, Norway - Flesland (Airport Code) BGO Blue and Gold Officer (United States Naval Academy) ). Learn more at www.bango.com. |
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