Bango Finds Leading PC Websites Not Changing Fast Enough to Keep up with Mobile Browsing Trends.Web analytics tool for PCs helps online businesses decide the best time to go mobile NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- When Bango surveyed the Top 20 most trafficked PC websites* (according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen Online Nielsen Online is an Internet media and market research firm that conducts studies of Ad Relevance and Ad Intelligence, in addition to Internet Audience Measurement. It is made up of the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, which merged in early October 2007 ), they found that half of these sites did not work well on leading mobile phones - despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites. Many online businesses questioned by Bango admitted they do not know how much mobile-originated traffic is hitting their PC site. Bango's research reveals that between 3-10% of on-line traffic to a PC website now comes from users entering web addresses on their mobile device. Bango has responded to this significant trend by releasing a service called "Analytics for PCs". This simple plug-in tool measures the actual number of mobile phone users hitting a PC website and provides detailed metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. of these mobile visitors including, the percentage of mobile traffic as a unique visitor count plus the country, network and device mobile users connect through. It provides the vital data needed by on-line brands to develop their mobile web strategy. It's not just iPhone users that are regularly accessing the internet from their phones. Researchers at IDC say that 1.3 billion people will connect to the Internet via mobile phones by end of 2008, and the vast majority of these mobile browsers A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable are using mass market phones from Nokia, Samsung, Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. and Motorola. "Our figures indicate that up to 10 out of every 100 customers are now routinely entering web addresses from their phones and hitting a site designed only with PC users in mind, which results in a bad experience," said Anil Malhotra, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of Marketing and Alliances at Bango. "Businesses should be asking now which handsets, countries and languages matter most to their business and developing a mobile strategy to match this." Some mobile network operators are routinely transcoding desktop websites to fit better on their subscriber's phones. While this improves the formatting of PC web pages when viewed on a phone, it is no substitute for a properly designed mobile site, with thought given to relevant content, the right mobile feature set and easy mobile navigation. Made-for mobile websites generally have a simpler layout with content that's relevant for a mobile user in the top slot on the home page. Bango Analytics for PCs is available as part of an Early Access Program at www.bango.com/eap. The webmaster puts a line of code into the home page of the PC website and Bango starts measures unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to the website from mobile devices with specific details on the users' country, network and device. All the data is viewable from the Bango Management tools console in real-time. * Bango surveyed the Top 20 most trafficked PC websites as published by Nielsen Online, July 2008. Tests were carried out on the Motorola V3 Razr and Nokia 6300 on AT&T in the US and Vodafone in the UK. The full results are published at blog.bango.com. About Bango Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Bango has offices in USA and UK and is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (AIM:BGO BGO Bismuth Germanate BGO Baguio City (Philippines) BGO Blinding Glimpse of the Obvious BGO Bergen, Norway - Flesland (Airport Code) BGO Blue and Gold Officer (United States Naval Academy) ). Learn more at www.bango.com |
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