Bango Analytics Reveals Valuable Benchmarking Data for Mobile Advertisers.Click through and conversion rates provide benchmarks on which to measure success NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns. Data clearly shows that when the offer is closely aligned to the needs of a particular consumer profile, click-through and conversion rates increase, often doubling. Using Bango Analytics mobile site owners can determine the characteristics of those most receptive receptive /re·cep·tive/ (re-cep´tiv) capable of receiving or of responding to a stimulus. to their marketing message. This information is then used to focus marketing campaigns on the countries, networks and handsets which return the highest conversion rates. AdEye, a mobile marketing company that uses Bluetooth technology to target ads at consumers, ran billboard ads for Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. and selected Bango Analytics so it could analyze the responses. "We want to understand more about who was clicking through - what network were they on, what device did used, how they responded to the offer, what they did next?" said Tommy Jensen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdEye. "Bango Analytics gives us this level of detail which is incredibly valuable to our clients." Data from Bango Analytics showed that 47% of responses came from the number three mobile operator in Denmark, Telia, while just 29% came from the largest operator, TDC TDC Top Dead Center TDC Time-to-Digital Converter TDC Tabular Data Control TDC Total Development Cost TDC Texas Department of Corrections TDC The Discovery Channel TDC Torpedo Data Computer TDC Theater Deployable Communications . An impressive 32.9% of the users that made a Bluetooth request went to the WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. campaign site. By looking at the Bango Analytics data, Tapatap - a mobile social game site - calculated mobile ad conversion rates and acquisition costs per member. The impressive conversion rates have confirmed Tapatap's strategy of focusing their marketing on mobile. "We are using Bango Analytics for a wide range of tasks - one is to audit the traffic we are getting from the various traffic networks we use," said Andy Riedel, CEO of Tapatap. "We aggregate traffic from a wide variety of sources and wanted an independent means to ensure that the traffic we receive is what we are paying for. Bango Analytics has proven to be very valuable as an independent auditing tool." The key to a successful mobile advertising campaign is buying traffic from the right mobile network as the subscriber profile of each varies - some have a younger demographic, others more professional users or more willing to try out innovative, new services. "Our clients are interested in carrier-based targeting," said Derek Merrill, Chief Innovation Officer at MoVoxx, a mobile advertising agency focused exclusively on SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. marketing. "One of our advertisers placed ads across our mobile social networking See social networking site. social networking - social network SMS inventory. The short text-based ads included a URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. to download a branded mobile game. We used Bango Analytics to track click-throughs and compare results across the major carriers." It is easy to insert tags or tracking links into the mobile site to identify traffic from advertising campaigns and search keywords. Data collected can quickly be analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. to determine the return on investment from each campaign. Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge. Try it at www.bango.com/analytics. About Bango Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange. Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (AIM:BGO BGO Bismuth Germanate BGO Baguio City (Philippines) BGO Blinding Glimpse of the Obvious BGO Bergen, Norway - Flesland (Airport Code) BGO Blue and Gold Officer (United States Naval Academy) ). Learn more at www.bango.com |
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