Bango Analytics Meets Industry Demand for Mobile Web Stats.Unique ID technology provides essential understanding of mobile visitors to enhance marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Bango today launched Bango Analytics, a new product that delivers mobile focused web stats essential to understanding how people interact with mobile websites and which marketing campaigns are most effective. Bango Analytics helps mobile site owners engage with their audience more effectively by providing information about who their visitors are, where they come from and what they do. Gartner (IT) forecasts $11 billion in global revenue from mobile advertising by 2011, up from less than $1 billion a year in 2007. But it's a widely held view within advertising agencies that the inability to measure the effectiveness of mobile marketing is holding back investment. "As the mobile marketing and advertising ecosystem continues to grow it will become even more important for brands to have as much visibility as possible when evaluating the effectiveness of campaigns. A globally enabled product that makes mobile measurement easier for brands can only be a positive thing for the industry," said Daniel Rosen, head of AKQA AKQA All Known Questions Answered Mobile. Bango Analytics solves this problem by providing hard data - free from any vendor allegiance - about campaign results across different search marketing and advertising channels. Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and use it free of charge. Try it at www.bango.com/analytics. Bango profiles millions of users browsing the mobile web across hundreds of networks world-wide. Using its unique identification technology, Bango Analytics records and presents detailed information on the overall patterns of traffic visiting a mobile site, right down to the behavior of individual users without revealing any personal data. "It's not enough simply to measure how many visits you get to your mobile site; you need a deeper understanding of what those visitors are doing," said Bango CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ray Anderson The following notable people are called Ray Anderson
Bango Analytics overcomes the limitations of traditional web analytics by capturing mobile specific data about website visitors. Bango also makes it easy to add tags into the mobile site to identify traffic from advertising campaigns and search keywords. The data can be exported by the site owner and analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. to determine the return on investment from each campaign. Bango Analytics provides answers to the following questions: * How many unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. did I have to my mobile site today? * What phones are they using? * What networks in which countries do my visitors use? * Which content was the most popular? * Which search term gives the best results? * What's my total return on investment from a marketing campaign? "Our research has shown that Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. conversion tracking on mobile is flawed flaw 1 n. 1. An imperfection, often concealed, that impairs soundness: a flaw in the crystal that caused it to shatter. See Synonyms at blemish. 2. and gives advertisers inaccurate results for any Mobile AdWords campaigns," said Farhad Divecha, Managing Director of AccuraCast, a leading mobile search marketing agency. "Mobile needs a better, more innovative way to provide accurate conversion tracking for mobile ads, and Bango Analytics promises to do just that by understanding how the mobile user connects to the Internet." About Bango Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (AIM:BGO BGO Bismuth Germanate BGO Baguio City (Philippines) BGO Blinding Glimpse of the Obvious BGO Bergen, Norway - Flesland (Airport Code) BGO Blue and Gold Officer (United States Naval Academy) ). Learn more at www.bango.com. |
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