Bandwidth.com Names Steve Lacoff as VP of Product Management and Marketing; Mr. Lacoff to Leverage Sprint IP Enterprise Solution Expertise in New Role.CARY, N.C. -- Bandwidth.com, a leading nationwide provider of Internet and Voice over IP (VoIP) services for small and medium businesses, today announced that it has named Steve Lacoff as VP of Product Management and Marketing. In this role, Lacoff will be responsible for leading Bandwidth.com's product strategy, marketing initiatives and alliance and carrier relationships. "Lacoff's expertise is ideally suited to support Bandwidth.com's goal of expanding our existing product portfolio to include a robust suite of wholly-owned, value-added IP services including VoIP, Managed Services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality and network-based application services See ASP and Web services. ," said Henry Kaestner, Bandwidth.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Prior to joining Bandwidth.com, Lacoff spent over 4 years at Sprint where he spearheaded the company's strategy for IP services targeting enterprise and government customers. He led the design and launch of seven global enterprise VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. and security products, including Sprint's flagship portfolio of Layer 2 and MPLS VPN solutions. These responsibilities equipped him with a strong understanding of the enterprise telecom market and expanded his background in product strategy, channel management and enterprise sales. Prior to Sprint, Lacoff worked for Mercer Management Consulting and Per-Se Technologies, where he gained experience in business strategy, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. and analysis, and technology development. He earned an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration at the Kellogg Graduate School of Management and a BS at the Georgia Institute of Technology Georgia Institute of Technology, in Atlanta, Ga.; coeducational; state supported; chartered 1885, opened 1888. It is a member school in the university system of Georgia. Significant among its facilities and programs are the Frank H. . "I am very excited about joining Bandwidth.com and the opportunity to make an immediate and meaningful impact on the company," explained Lacoff. "After spending several years in a large carrier environment, I believe Bandwidth.com is uniquely positioned to fundamentally change the way data services are delivered to small and medium-sized businesses." About Bandwidth.com Bandwidth.com is revolutionizing telecommunications for small and medium businesses. Since its inception in 1999, Bandwidth.com has grown into a leading nationwide provider of internet and VoIP services, by offering unparalleled selection, savings and service. The company's unique methodology and experienced team ensure accountability and service superior to that of traditional Internet access providers. Bandwidth.com has met the Internet access needs of thousands of customers. For more information, visit www.bandwidth.com. |
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