Bandai Enters the Digital World With "Digimon: Digital Monsters"; Company to Introduce Complete Toy Line as Master Toy Licensee for Fox Kids "Digimon" Animated Series.CYPRESS Cypress, city, United States Cypress (sī`prəs), city (1990 pop. 42,655), Orange co., S Calif. near Long Beach; inc. 1956. Forest Lawn–Cypress, a branch of the famous cemetery in Glendale, Calif. , Calif.--(BUSINESS WIRE)--Aug. 19, 1999-- Bandai America Inc. Thursday announced that, as master toy licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor) LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n. , the company will develop an extensive toy line toy line n. Chiefly Southern U.S. The line used in a game of marbles. in support of "Digimon: Digital Monsters" -- an animated series based on the hit television show in Japan. The new series is scheduled for the Fox Kids Network Saturday morning line-up. "Digimon" presents action, adventure and fun, as seven young heroes befriend be·friend tr.v. be·friend·ed, be·friend·ing, be·friends To behave as a friend to. befriend Verb to become a friend to Verb 1. small creatures known as Digimon: Digital Monsters. "Our long-standing relationship with Bandai, which began with the Power Rangers This article lists fictional characters from the Power Rangers universe who have served as Power Rangers. Unlike the List of Power Rangers characters, which lists serving Power Rangers alphabetically alongside other characters from the same fictional universe, this article lists only , creates the perfect dynamic for a successful Digimon collaboration Working together on a project. See collaborative software. ," said Elie Dekel, executive vice president, consumer products and promotions, Saban Consumer Products. "Saban is excited to coordinate an overall licensing program in conjunction with Bandai's exciting and unique toy line." "Bandai is starting with the Digimon concept that's taking Japan by storm," said Brian Goldner, executive vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , sales and marketing, Bandai America. "Adding the television distribution reach of Fox Kids, the might of our retail partners and the creativity of our marketing, sales and promotions teams, we plan to make Digimon as big a hit, if not bigger in the U.S." Modeled directly after the animated series, each Digimon has its own personality that corresponds to the personality of one of the heroes. Children and their Digimons team up to unveil mystery behind the black force and evil threatening "Digiworld." With the help of the children, the Digimons transform into giant champion Digimons and set out to conquer the corrupt monsters creating chaos on the Digimons' homeland, File Island. Since its debut in 1990, Fox Kids Network has maintained a dominant weekday and Saturday position among kids 2-11 and kids 6-11. Its 19 hours of weekly (Monday-Saturday) programming is seen by 21 million kids and teens each month and by 20 million viewers aged 18 years and older. The quarterly kids' magazine, FOX KIDS, is the most widely read children's publication in the country, with more than 13 million readers per issue. Visit Fox on the Web at www.foxkids.com. Bandai Co. Ltd. is the third-largest toy company in the world. It has 53 subsidiaries in 18 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. , trading cards, candies and licensed apparel. Bandai America is a subsidiary of Bandai Co. Ltd. Bandai America's Web site is at: http://www.bandai.com. |
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