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Bandai America Appoints Brian Goldner to Chief Operating Officer; Marketing Leadership and Vision Help Company Reach Highest Revenues in Four Years.


CYPRESS Cypress, city, United States
Cypress (sī`prəs), city (1990 pop. 42,655), Orange co., S Calif. near Long Beach; inc. 1956. Forest Lawn–Cypress, a branch of the famous cemetery in Glendale, Calif.
, Calif.--(BUSINESS WIRE)--Aug. 19, 1999--

Bandai America Inc. Thursday announced the promotion of Brian Goldner to executive vice president, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 from executive vice president, sales and marketing.

The announcement comes on the heels of a reported sales increase of more than 25 percent for the first half of 1999 -- outperforming company expectations. Much of Bandai America's success is attributed to the company's entrepreneurial approach and strong retail partnerships. Goldner is credited with expanding partnerships with Saban Entertainment Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  Inc. and Fox Family Worldwide over the past four years, as well as creating recent ventures with Sony Signatures.

"Bandai is flourishing in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  under Brian's leadership. With Brian leading North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. , his creativity, marketing savvy and innovative style have resulted in many new product introductions and profitable partnerships for the Bandai family," said Mark Tsuji, president and chief executive officer, Bandai America.

"With Brian leading Bandai's U.S. operations, we expect to continue on our current path, launching new exciting toy franchises and delivering strong results."

Bandai's successes include a 15 percent sales increase for the Power Rangers This article lists fictional characters from the Power Rangers universe who have served as Power Rangers. Unlike the List of Power Rangers characters, which lists serving Power Rangers alphabetically alongside other characters from the same fictional universe, this article lists only  action-figure toy line toy line
n. Chiefly Southern U.S.
The line used in a game of marbles.
 in 1998 compared with 1997. The popular toy line has already delivered a sales increase of more than 25 percent in the first half of 1999 compared with the year prior. In addition, Bandai's Yomega yo-yos captured more than 55 percent of dollar share in the yo-yo category since entering the market one year ago.

Bandai's solid sales performance stems from the company's unique retail and promotional strategy. The company works with each retail partner to develop programs specifically designed to meet the needs of the chain's customers. With a strong distribution network, Bandai America combines the strength and resources of its Japanese parent company with inventive in·ven·tive  
adj.
1. Of, relating to, or characterized by invention.

2. Adept or skillful at inventing; creative.



in·ven
 American products and tailored marketing programs.

"Bandai's flexibility and entrepreneurial thinking sets the standard for the model retailer and manufacturer partnership in the toy industry. Bandai continues to deliver on its promises, bringing hot new toys to the U.S. and expanding its relationship with Kay-Bee toys to fulfill our customer demand nationwide," said Sal Vasta, executive vice president, Kay-Bee toys. "We need more companies who take Bandai's approach to the toy business."

Goldner's leadership plays a vital role in Bandai's strategy for continued industry growth and capturing a larger share of market. The company's four-prong approach includes: distribution of successful Japanese toys in the United States; creation of blended products that combine core Japanese concepts with American research, development, marketing and sales; the conception and launch of properties in the United States for worldwide distribution; and strategic acquisitions.

Bandai Co. Ltd. is the third-largest toy company in the world. It has 53 subsidiaries in 18 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. , trading cards, candies and licensed apparel. Bandai America is a subsidiary of Bandai Co. Ltd.

Bandai America's Web site is at: http://www.bandai.com.

Note to Editors: Sales data is according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Toy Retail Tracking Service (TRSTS) from the period of May 1999.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 19, 1999
Words:513
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