BandMerch to Partner with Telecast Mobile for Wireless Content and Direct-to-Consumer Marketing; Merger Will Take Artist Store Fronts into the Digital Era and Create New Revenue Streams for the Music Industry.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- BandMerch and Telecast Mobile announced today that they will be partnering to further extend BandMerch's reach into the music and entertainment industries, by providing new wireless marketing content and technology. With the addition of Telecast Mobile's digital expertise and products, BandMerch will now be able to offer their music clients an even stronger relationship with their fans through instant wireless communication. This evolution of direct-to-consumer marketing will make use of the latest digital technologies and cell phone hardware and will tap into the burgeoning popularity of text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , cell-surfing and content downloads. BandMerch, a pioneer of integrated merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. solutions for the music and entertainment industry, is currently the enabling force Early deploying forces that establish critical capabilities to facilitate deployment and initial employment (including sustainment) of a force. See also deployment; employment; force. behind the Internet storefronts for many of today's hottest bands. Through its online, retail and tour merchandising, BandMerch enables bands to satisfy demand from loyal fans while simultaneously creating incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue streams for the artists. "Music fans are at the very heart of the entertainment industry," explains Donn Delson, founder and President of BandMerch. "By partnering with Telecast Mobile, we will be able to offer these aficionados new and ever-inventive ways to interact with their favorite artists, whether it is through wireless contests, unique merchandise or even concert-live text promotions. BandMerch's goal is to create a stronger bridge between bands and their loyal following." "We are thrilled to be partnering with BandMerch," said Edward Bonn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Telecast Mobile. "As a respected custodian bailee (custodian) n. a person with whom some article is left, usually pursuant to a contract (called a "contract of bailment"), who is responsible for the safe return of the article to the owner when the contract is fulfilled. of the artist brand, they operate and manage a very strong relationship with the fan. We believe the implementation of our wireless technology is a logical and powerful way to deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. this relationship and further the fan's link to their favorite groups." DIRECT-TO-CONSUMER MOBILE MARKETING Capitalizing on the growth of SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. traffic in the U.S., Telecast Mobile will enable BandMerch to offer their bands' fanbases new and exciting wireless content - including cell phone wallpapers, ring tones, voice tones, band merchandise and exclusive contests. Concert-live promotions are also possible with this technology, effectively creating an interactive concert experience. In addition, the technology will also allow for voting/polling, online chatting and sweepstakes - offering loyal fans more ways than ever to enjoy and be further connected to their favorite artists. ABOUT TELECAST MOBILE Telecast Mobile and partners enable mobile message and content transactions using proprietary wireless messaging and content delivery solutions. By blending the newest technology protocols with the company's extensive network of carriers and content providers, Telecast Mobile delivers an integrated and seamless plan for generating new revenue paths for companies in nearly any vertical space. To-date, Telecast Mobile and partners have reliably delivered hundreds of millions of transactions and currently has connectivity with over 60 carriers on four continents. ABOUT BANDMERCH BandMerch is an artist-driven merchandising company, devoted to achieving brands and products as unique as the artists for which they are developed. Based in Agoura, Calif., Bandmerch, Inc. is an independently owned merchandise company focused on creating unique product lines for the entertainment industry. Additionally, BandMerch create distinctive promotional opportunities for fans creating an extraordinary and intimate relationship An intimate relationship is a particularly close interpersonal relationship. It is a relationship in which the participants know or trust one another very well or are confidants of one another, or a relationship in which there is physical or emotional intimacy. between artist and fan. |
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