BancorpSouth to Offer Customers MyTerm(SM), Internet-Based Term Life Insurance.

Speed and convenience make term life insurance simple for banking customers

NEWARK, N.J. -- Prudential Financial, Inc. (NYSE:PRU) today announced an agreement between its Individual Life Insurance business and BancorpSouth to offer MyTerm(SM), a new simplified issue term life insurance policy available through the Internet, to BancorpSouth customers. Through an online automated underwriting process that can be accessed from virtually anywhere, MyTerm(SM) delivers a policy in about 10 minutes to qualified customers that can then be saved electronically or printed locally.

"We've created this access point for consumers who look to their financial institution as their trusted advisor," said Jim Avery, president of Prudential's Individual Life Insurance business. "MyTerm(SM) provides a fast, easy and convenient way for many consumers to select a high-quality life insurance product that's well suited for their needs and fits within their budget."

The buying process and service of MyTerm(SM), which is targeted to the middle market consumer, are supported by state-of-the-art technology operating in a real-time environment. From a secure Web site, customers choose from a 10, 20 or 30-year level term policy with face values between $50,000 and $250,000, issued by Pruco Life Insurance Company (Pruco Life Insurance Company of New Jersey in NY and NJ). "MyTerm(SM) has been well-designed from start to finish with the consumer in mind," according to a July 2007 assessment of simplified issue online sales platforms conducted by Kehrer-LIMRA, a subsidiary of LIMRA Services, and leading provider of information and consulting services for financial institutions and their product and service providers. "The process employs an elegant, easy-to-use online direct-to-consumer simplified issue term insurance application," the report notes.

"MyTerm(SM) is a perfect complement to the wide range of products and services we offer to help our customers reach their financial goals, and we're pleased to offer such a product from a leading financial services company our customers will readily recognize," said Tom Murry, Managing Director, BancorpSouth Insurance Services, one of the first to offer their customers this new life insurance product.

"More and more consumers are using the Internet to handle their financial transactions as well as research and buy a whole host of products and services," says Joan Cleveland, senior vice president, Business Development in Prudential's Individual Life Insurance business. "Giving the consumer the ability to purchase life insurance when and how they want and in the amount they'd like is a natural outcome of this rising trend toward online management of one's personal finances and purchase decisions."

MyTerm(SM) (form number PFT-2007, followed by state codes) is not available in all states. MyTerm(SM) is issued by Pruco Life Insurance Company except in New York and New Jersey, where it is issued by Pruco Life Insurance Company of New Jersey. Each Pruco company is a Prudential Financial company and is located in Newark, NJ, and is solely responsible for its own financial condition and contractual obligations. Insurance policies contain exclusions, limitations, reductions in benefits and terms for keeping them in force.

BancorpSouth, Inc. (NYSE:BXS) is a bank holding company headquartered in Tupelo, Mississippi, with approximately $13.2 billion in assets. BancorpSouth Bank, a wholly-owned subsidiary of BancorpSouth, Inc., operates approximately 290 commercial banking, mortgage, insurance, trust and broker/dealer locations in Alabama, Arkansas, Florida, Louisiana, Mississippi, Missouri, Tennessee and Texas with approximately 4,000 employees. Insurance products are offered through BancorpSouth Insurance Services, Inc., a wholly-owned subsidiary of BancorpSouth Bank.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping more than 50 million individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

IFS-A140613, Ed. 11/2007