Bancography introduces bank brand strategy service.

It's the Holy Grail of bank marketing--namely, figuring out how to make your financial institution stand out from the crowd. And, just about everybody knows what you need in order to do that: A consistent brand strategy that is applied across all internal and external communications.

However, not every bank has been successful in developing a consistent brand strategy.

The financial institution consultant, Bancography of Birmingham, Ala., has announced that it has hired a branding expert, John M. Mathes, and has initiated a brand strategy service.

The service will help the institution to develop and define its brand. "The brand strategy will effectively position the institution in the marketplace, and it can also act as a driving force for the success of the entire organization," says a Bancography statement.

Bancography also assists financial institutions with delivery systems, marketing research, products and profitability. www.bancography.com