Banco de Chile Gains Competitive Advantage with Siebel CRM; Leading Chilean Bank Selects Siebel Solutions to Consolidate Business Processes and Provide Superior Customer Service.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. (Nasdaq:SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ), a leading provider of customer-facing solutions, has announced that Banco de Chile The Banco de Chile (Chile Bank), is the second biggest banking group of Chile, behind the Banco Santander Santiago followed by the BBVA Chile. Founded the 28 of October of 1893 by the fusion of the banks of Valparaiso (1855), National of Chile (1865) and Agriculturist (1869). has selected Siebel customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications to consolidate its business processes onto a single branch platform and provide it with enhanced competitive advantage in the South American banking market. After going live with Siebel CRM, Banco de Chile expects to see an increase in profitability. Founded in 1893, Banco de Chile is one of the largest and most profitable Chilean banks in terms of return on assets Return on assets (ROA) Indicator of profitability. Determined by dividing net income for the past 12 months by total average assets. Result is shown as a percentage. ROA can be decomposed into return on sales (net income/sales) multiplied by asset utilization (sales/assets). and shareholder equity. In 2002, Banco de Chile merged with Banco de A. Edwards, creating the second largest bank in Chile. In June 2005, Banco de Chile held a market share of total net loans of 18.1 percent, making it the largest holder of local capital. The merger with Banco de A. Edwards brought with it a number of challenges, such as incompatible systems and a diverse customer base. The merger brought the bank into the mainstream retail banking world, and the existing processes for dealing with customers was unsustainable for such a large client base. To maintain its leadership position against stiff competition from international banks, Banco de Chile had to find a solution that could cope with large customer numbers but would also provide customers with the responsiveness they demanded. Arturo Tagle, Senior Vice President of the Planning and Administration Division of Banco de Chile, explains, "We decided we needed one single banking platform and we knew we had to change the way we dealt with customers. Introducing CRM was a key element in this huge change management program. As well as being the leader in CRM, Siebel was selected because of the software's scalability and flexibility." Banco de Chile selected Siebel CRM to provide an integrated multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple distribution system for its retail and corporate banking systems. In addition, Banco de Chile sought to standardize stan·dard·ize v. 1. To cause to conform to a standard. 2. To evaluate by comparing with a standard. processes within its call centers and to integrate customer relationship information with customer transaction information onto a single platform for its almost 200 branches across the country. With Siebel CRM, the bank will leverage sales, marketing, and contact center capabilities to redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re the bank's processes in order to more consistently and effectively manage client relationships across all channels. The bank deployed Siebel CRM in its branches, call centers, and online operations for customer service, sales, and customer marketing. There are currently in excess of 3,500 Siebel users throughout the bank's branches, and more than 300 call center agents benefit from the software. "As a result of introducing Siebel Call Center, Siebel Sales, and Siebel Marketing we expect to see an improvement in cross-selling and an increase in our customer base, as well as a better retention index," added Tagle. Siebel Customer Adaptive Solutions, which encompass all Siebel product and service offerings, including Siebel CRM, enable organizations to better understand and adapt to the needs of their customers in response to rapidly changing business requirements. Companies embracing Siebel Customer Adaptive Solutions will be able to more effectively and quickly anticipate customer needs, realign re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. their customer-facing business processes for systemic systemic /sys·tem·ic/ (sis-tem´ik) pertaining to or affecting the body as a whole. sys·tem·ic adj. 1. Of or relating to a system. 2. and consistent improvement, and direct the right actions across their business to maximize customer satisfaction and profitability. For more information, please visit www.siebel.com. About Siebel Systems Siebel Systems is a leading provider of software solutions and services that drive value and loyalty in client-customer relationships, providing best-in-class capabilities in on-premise and hosted customer relationship management (CRM), business analytics, and customer data integration. Siebel's new Customer Adaptive Solutions enable organizations to model their customer-centric business processes in order to drive the most effective customer interactions, gain increased insight over time, and continually realign those processes for systemic and consistent improvement. With more than $2 billion in R&D investments, 11-plus years of customer software experience, an extensive global ecosystem of alliance partners, and more than 4,000 customers and 3.7 million live users, Siebel is the proven choice in helping organizations of all types and sizes achieve customer-driven business results. For more information, visit www.siebel.com. For more information on Siebel Systems solutions and services, please visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand Solutions -- http://www.crmondemand.com; Industry CRM -- http://www.siebel.com/industry-crm; Call Center & Service -- http://www.siebel.com/call-center; Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. -- http://www.siebel.com/sales-force-automation; Marketing Automation -- http://www.siebel.com/marketing-automation; Business Intelligence -- http://www.siebel.com/business-intelligence; Integration Solutions -- http://www.siebel.com/integration-solutions; CRM Services -- http://www.siebel.com/crm-services. Except for the historical information contained herein, this press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with our pending merger with Oracle Corporation, customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. , concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. |
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