BancBoston Robertson Stephens Reiterates Buy Rating on ETYS.

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 29, 1999--

BancBoston Robertson Stephens senior eTailing analyst Lauren Cooks Levitan today reiterated her Buy rating on eToys, Inc. (NASDAQ:ETYS).

EToys is a leading eTailer focused on the children's products, including toys, video games, software, videos and music.

"We are reiterating our Buy rating on eToys, following the company's announcement that it has launched Idea Center, a new thematic content area on its site, which allows children and adults to learn more about children's interests and search for related products," said Levitan.

"We view this new content area as yet another example of eToys' leadership position in the online children's market and an opportunity for the company to solidify its position as the leading children's destination site addressing both content and commerce," said Levitan.

Clients interested in receiving more information should contact their salesperson at 415/781-9700.

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