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Banana Republic Senior Vice President of Marketing Joins Tavolo Board of Directors.


SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--Dec. 16, 1999--

Tavolo (www.tavolo.com and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Keyword: Tavolo), the leading online retailer of premium-quality products for cooking, entertaining and gift-giving, today announced that Amy Schoening, Senior Vice President of Marketing for Banana Republic banana republic
n.
A small country that is economically dependent on a single export commodity, such as bananas, and is typically governed by a dictator or the armed forces.
, has joined its Board of Directors.

Schoening joined Banana Republic as vice president of marketing in 1996. Over the past three years she has orchestrated the marketing efforts of the company and developed a sharply focused brand strategy to shape Banana Republic's image, resulting in the largest marketing launch in the company's 20-year history. In 1999, Brandweek magazine recognized her achievements by awarding her Marketer of the Year. Prior to Banana Republic, Schoening spent four years with Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
 & Co., holding various marketing positions and culminating as director of consumer marketing for the Levi's brand.

"Tavolo is successfully positioning itself as the leading online resource for people who love to cook," said Schoening. "I'm excited about the opportunity to share my expertise with the company as they continue to build a trusted brand that consumers associate with a sense of style and quality."

"We are thrilled to welcome Amy to the Tavolo team," said Kevin Appelbaum, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Tavolo. "The experience Amy has gained in building such a strong retail brand as Banana Republic will serve us well as we continue to grow the Tavolo brand and customer experience."

About Tavolo, Inc.

Tavolo (www.tavolo.com), in exclusive partnership with the Culinary Institute of America (CIA CIA: see Central Intelligence Agency.


(1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy).
), the nation's leading center for culinary education, is the leading online retailer of premium-quality products for cooking, entertaining and gift-giving.

The site offers thousands of specialty foods-including a signature collection of more than 200 private-label ingredients and prepared foods, professional-quality cooking tools, and brand-name kitchen appliances including All-Clad, Braun, KitchenAid and Wusthof. Tavolo also provides thousands of recipes, hundreds of cooking tips, buying guides and other expert cooking information and advice, in addition to useful customized features.

Tavolo is the exclusive retailer of gourmet foods and kitchenware on iVillage, and a premier retailer of these products on AOL and Yahoo! The company has content licensing agreements with most major cookbook publishers and more than 100 renowned chefs. Headquartered in San Rafael, Tavolo's investors include Attractor, Boston Millennia, DAMAC, Hambrecht & Quist, Hearst New Media & Technology, IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
, Marquette Ventures, Pivotal Asset Management, Scripps Ventures, The Sprout Group, Van Wagoner The Van Wagoner was an American automobile manufactured between 1899 and 1900. Advertised as being "built on a simple plan that does away with several levers and push buttons", the car was built in Syracuse, New York, and could supposedly be "controlled with one hand".  and Weston-Presidio Capital.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 16, 1999
Words:399
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