Ban on 'bad food' adverts to under-16s.A TOTAL ban on adverts for unhealthy food unhealthy food Any food that is not regarded as being conducive to maintaining health; UFs include fats, in particular of animal origin, 'fast' foods–low in fiber and vitamins; 'junk food'–eg, potato and corn chips, pretzels, crackers–high in salt and drink products around TV programmes for under 16s came into force yesterday. It extends similar restrictions already in place for shows aimed at children under 10 years. The new curbs affect commercials for food and drink products high in fat, salt or sugar. The measures were developed by the communications regulator regulator, n the mechanical part of a gas delivery system that controls gas pressure that allows a manageable flow of drug vapor to escape. regulator see reducing valve. Ofcom Ofcom Noun (in Britain) Office of Communications: a government body regulating the telecommunications industries Ofcom n abbr (Brit) (= Office of Communications Regulation) → in response to rising levels of childhood obesity in the UK. The extended ban applies to food and drink adverts around all programmes of particular appeal to children under 16. Children's TV channels will be allowed to phase in the full ban by the end of December 2008. Health and consumer groups are still lobbying for a pre-9pm ban on all TV adverts for foods high in fat, salt and sugar. They argue that many television shows popular with young viewers - such as early evening soaps - slip through the net because they also attract a large proportion of adult viewers. But an Advertising Association report released in October said the number of TV adverts for food, drink and fast-food restaurants watched by four to nine-year-olds was already down by more than 25% compared to 2006. |
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